Abstract
This study evaluates whether information treatments can affect tax compliance intentions among informal sector business owners and operators in Zambia. The informal sector represents a critical but largely untapped source of tax revenue, and many informal businesses remain outside formal systems even when the direct financial costs of compliance are relatively low. This suggests that non-financial barriers, including limited information, weak trust, and low perceived reciprocity between taxation and public services, may shape formalization and tax compliance decisions.
The experiment is implemented among informal sector operators drawn from an informal business sampling frame. Respondents are individually randomised into one of four arms: a placebo control group, a simplified registration information treatment, a localized public benefits of taxation treatment, and a general public benefits of taxation treatment.
The primary outcome is respondents’ stated willingness to pay taxes, measured first after the feedback stage, following respondents’ own prior belief estimates on registration time and expenditure shares, and second after related policy statements. Secondary outcomes include willingness to register, stated tax amount, posterior beliefs, and mechanism measures such as trust, reciprocity, fairness, and perceived cost or burden.
The study is expected to generate evidence on whether information interventions can shift intentions toward tax compliance and business formalisation. By comparing information on simplified procedures with information on localised and general public benefits, the study can inform communication strategies related to tax administration, business registration reforms, local public finance, and domestic revenue mobilisation.