Experimental Design
A two-step randomization was followed for this study: a) community level, and b) household level. The community level randomization was stratified on two variables: (1) access to market and (2) whether insurance had been marketed to that community in 2013. 162 eligible communities were randomly assigned to four treatment groups balanced on (1) number of compounds/community size, and (2) average household size. The four groups are: (i) Treatment 1- Insurance and Extension; (ii) Treatment 2- Insurance and Agricultural Inputs (Marketing); (iii) Treatment 3- Insurance, Agricultural Inputs (Marketing), and Extension; (iv) Treatment 4- Insurance only. The extension treatment is administered at the household level, whereas the marketing and insurance at market price interventions are at the community level.
Second, twenty households were randomly selected per community for the evaluation, balanced on 1) whether the household head was also the head of the compound, 2) the size of the household, and 3) total acreage. The sample is comprised of 3,240 households. Surveys were administered to two respondents per households: the household head (R1), and a second respondent (R2) selected using the following order: priority given to a female spouse, any other female adult if a female spouse was unavailable, and and if no female adult was present, then any other male adult. For the extension advice intervention and the free insurance, ten households each in the relevant communities were randomly selected (with replacement) from the 20 randomly selected households for the evaluation.
At the household level, this means that in:
Treatment 1- Insurance and Extension: all households have access to insurance at market prices. Twenty households are randomly selected to be surveyed as a part of the evaluation. Of these 20 households, 10 households each are randomly selected into two different treatment groups: 10 are selected for a grant of free insurance and 10 (with replacement) are selected for extension advice.
Treatment 2- Insurance and Agricultural Inputs (Marketing): all household have access to insurance at market price and to the marketing treatment. Twenty households are randomly selected to be surveyed as a part of the evaluation. Of these 20 households, 10 households are randomly selected to receive the grant of insurance.
Treatment 3- Insurance, Extension and Agricultural Inputs (Marketing): all households have access to insurance at market price and to the marketing treatment. Twenty households are randomly selected to be surveyed as a part of the evaluation. Of these 20 households, 10 households each are randomly selected into two different treatment groups: 10 to receive the grant of insurance and 10 to receive extension advice.
Treatment 4- Insurance only: all households are given the opportunity to buy insurance at market price. Twenty households are randomly selected to be surveyed as a part of the evaluation. Of these 20 households, 10 households are randomly selected to receive the grant of insurance.
Furthermore, in order to test the effect of Community Based Marketers (CBM) on the uptake of insurance, we assign each community to one of three sub-treatments (balanced on number of compounds, average household size and access to market):
Village headman in 54 communities
Women Organizer in 54 communities
Based on merit in 54 communities