Experimental Design
A 2 × 3 between-subjects randomized factorial crossing the two manipulations under Intervention (identity × AI assistance), with six equally allocated arms randomized at the individual level. In a single online session, participants give consent, complete a short demographics and financial-literacy questionnaire, and pass a comprehension check. They then read the earnings conference-call transcript (key terms hoverable; reading time recorded) and, in the AI arms, may consult the assistant. They next provide the outcome measures: a categorical and a continuous earnings forecast, a confidence rating, a hypothetical investment allocation, and a brief written rationale. Finally, they complete the perception-and-reliance questionnaires and end-of-session manipulation checks, followed by debriefing. The design isolates whether executives' signaled identity affects judgment when fundamentals are fixed, and how the vendor's AI design choice moderates it.