Abstract
Public acceptance of public health interventions is critical for the effective management of future infectious disease outbreaks. This study investigates individual preferences for alternative pandemic response strategies using a discrete choice experiment (DCE) embedded in a large-scale online survey conducted in Italy and the United States. Respondents complete eight hypothetical choice tasks set in the context of a future hantavirus epidemic, selecting among three policy options: a vaccination program, non-pharmaceutical restrictions, or no additional public health measures. Alternatives vary in vaccine efficacy, risk of serious adverse events, regulatory approval status, recommending authority, type and duration of restrictions, economic and social burden, and projected hospitalizations and deaths. In addition to stated preferences, the survey collects information on respondents' experiences during the COVID-19 pandemic, vaccine attitudes, trust in institutions and information sources, risk literacy, political orientation, health status, and sociodemographic characteristics. Preference heterogeneity is analyzed using mixed logit models, with interaction terms examining how trust, prior pandemic experiences, and individual characteristics moderate policy preferences. The study also compares preference structures between Italian and U.S. respondents and estimates trade-offs individuals are willing to make between health outcomes and the social and economic costs of public health interventions. By identifying the factors that shape public support for vaccination, restrictions, and risk communication strategies, this research provides evidence to inform the design of pandemic preparedness policies that are both effective and socially acceptable.