Abstract
This field experiment studies whether managers can be trained to use charismatic communication to mobilize collective action and foster cooperative workplace behavior. The study involves 104 managers and their employees in a microfinance company in Kyrgyzstan. After baseline surveys and a baseline speech video, managers are randomized to one of two half-day leadership trainings. The treatment provides practical training in concrete, learnable charismatic leadership communication tactics. The active-comparison training covers closely related leadership concepts but does not train managers in the same concrete behavioral communication techniques.
A distinctive feature of the study is a repeated panel of structured, task-specific managerial communication episodes. In addition to the baseline video, each manager prepares and records four post-training messages addressed to employees: an October message concerning a company team competition, a November message intended to foster a collaborative work environment, a January message concerning the office-specific performance target, and a February message concerning a second team competition. Within each wave, managers receive the same broad communication task, while choosing the content, framing, and delivery of their message.
The videos are used to measure managers’ use of charismatic leadership tactics and overall video charisma. Their complete audiovisual and verbal content also permits analysis of communication channels, including goal clarity and actionability, collective framing and shared identity, leader commitment and confidence, appeals to coordination and coworker effort, and appeals to helping, advice, and information sharing. Each communication episode is linked to corresponding employee beliefs, survey outcomes, incentivized behavior, and administrative performance.
Primary outcomes are organizational performance during two internal competitions and an office-goal period, and cooperative behavior in incentivized public-good and sabotage games. Mechanisms include employees’ knowledge of organizational goals, commitment, beliefs about coworkers, workplace helping and information sharing, collegiality. Additional secondary outcomes include leadership perceptions, trust, individual productivity, and retention. Outcomes are collected repeatedly from baseline through March 2027.