Experimental Design
Online survey (Qualtrics, Brazilian Portuguese) with quota sampling on housing-purchase status. After screening and basic demographics, 15 percent of respondents read a note that research finds housing important for family decisions, 15 percent that it is a minor factor, and 70 percent read nothing. All respondents then see five of ten pairwise scenarios, drawn with even presentation, in which a childless couple aged 30 faces two housing options that differ in exactly one attribute, everything else equal: space, neighborhood, tenure stability (a guaranteed lease of 5 or 10 years), ownership or monthly income (a food voucher of R$500, R$1,000 or R$2,000); one slot shows ownership versus a permanent protected lease with probability one third. The side of each option, the voucher amount and the lease length are randomized at the respondent level; half of the respondents answer an early comprehension check in each scenario; half of those who see ownership versus income also answer a cash version. Respondents are then assigned with equal probability to one of three modules: (1) housing timing, in which a recently married, childless couple aged 25 or 35 receives a paid-off program apartment now or, in a second scenario shown in random order, only at age 45; (2) the same timing scenarios with the couple’s ideal number of children fixed at three; (3) a couple aged 30 wins R$300,000 that either must buy a home or is invested and locked for ten years, with a cash follow-up. Half of the sample also answers a stated ranking of the attributes. The survey ends with the respondent’s own housing and fertility history and demographics; other blocks are exploratory.