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Trial Start Date February 04, 2018 September 05, 2018
Trial End Date December 14, 2018 March 14, 2019
Last Published June 17, 2018 02:56 AM October 03, 2018 04:56 PM
Intervention (Public) There are two interventions that we will implement for two health behaviors in various combinations across treatment arms. The first is a messaging program: subjects will receive two daily messages about the behavior, one that is a simple reminder, and another that contains information about the behavior's benefits. The second is an incentive program: participants will earn one lottery ticket for every day they successfully do the behavior, and winning tickets will be drawn at the end of the treatment period. Both interventions will last 4 weeks. There will be two additional interventions that we will use to identify mechanisms. First, some participants will receive a messaging program with fun health facts that correspond to no action. Second, for some participants, the framing of treatment assignment will make salient the fact that we believe this assignment will be beneficial for them (as opposed to making salient the random nature of assignment). There are two interventions that we will implement for two health behaviors in various combinations across treatment arms. The first is a messaging program: subjects will receive two daily messages about the behavior, one that is a simple reminder, and another that contains information about the behavior's benefits. The second is an incentive program: participants will earn one lottery ticket for every day they successfully do the behavior, and winning tickets will be drawn at the end of the treatment period. Both interventions will last 4 weeks.
Intervention Start Date June 18, 2018 September 06, 2018
Intervention End Date August 31, 2018 November 30, 2018
Experimental Design (Public) Some participants will receive a messaging programs for only one behavior, some will receive messaging programs for both behaviors, and some will receive the messaging program for one behavior and the incentive program for one behavior. Some participants will receive the message program for one behavior plus the "distractor" message program that does not correspond to any behavior. Finally, for some participants, we will make salient the fact that we believe this particular treatment assignment will be beneficial for them. The key outcome of interest will be whether or not participants engage in each action at the individual-day level. This experiment design will allow us to identify various mechanisms of interference between behaviors and interventions. Some participants will receive message or incentive programs for only one behavior, some will receive messaging programs for both behaviors, and some will receive the message program for one behavior plus "distracting" messages that do not correspond to any behavior. The key outcome of interest will be whether or not participants engage in each action at the individual-day level. By looking at spillovers and interactions between interventions, we will be able to distinguish between two types of limited attention -- internal and external -- with important policy implications.
Randomization Method In office by a computer Randomization is done within the Qualtrics survey, stratified on six variables (see Pre Analysis Plan)
Planned Number of Observations 1920 3000
Sample size (or number of clusters) by treatment arms 240 individuals will be assigned to each of the 8 treatment groups Each treatment arm will have a slightly different size, computed in a power calculation that depended on various factors (minimum detectable effect, serial correlation of the outcome, variance of the outcome).
Power calculation: Minimum Detectable Effect Size for Main Outcomes The minimum detectable effect size for crowd-out is 5.8 percentage points (the effect size I found in a pilot), or 0.16 standard deviations. This constitutes a 37% reduction in the efficacy of a program (from raising the probability of action by 15.8 percentage points, to raising the probability of action by only 10 percentage points). The minimum detectable effect size for both spillovers and crowd-out is 6 percentage points, or about 0.18 standard deviations. This constitutes a 50% reduction in a behavior, relative to the control (in the case of spillovers), or a 30% reduction in the efficacy of the program (in the case of crowd-out).
Secondary Outcomes (End Points) Score on quiz about information sent via messages Opt-outs, score on quiz about information sent via messages
Secondary Outcomes (Explanation) The score on the quiz will be the fraction of questions answered correctly in the endline survey. We will then construct an index that is normalized around the control group. Opt-outs are whether or not participants opted out of the SMS programs at any point. The score on the quiz will be the fraction of questions answered correctly in the endline survey.
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