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Fields Changed

Registration

Field Before After
Study Withdrawn No
Intervention Completion Date June 15, 2019
Data Collection Complete Yes
Final Sample Size: Number of Clusters (Unit of Randomization) N/A
Was attrition correlated with treatment status? No
Final Sample Size: Total Number of Observations 2119 students
Final Sample Size (or Number of Clusters) by Treatment Arms 556 students control, 1563 students treated
Is there a restricted access data set available on request? Yes
Restricted Data Contact https://registrar.oregonstate.edu/data-requests
Program Files No
Data Collection Completion Date June 15, 2019
Is data available for public use? No
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Papers

Field Before After
Paper Abstract We conducted an experiment designed to increase demand for academic support services among more than 2,100 students at a large U.S. public university. The intervention shifted student attention and increased service use, but also revealed behavioral biases. Structural estimates using the experimental variation suggest that transaction costs well in excess of plausible opportunity costs explain relatively low service use. Moreover, one-third of students are never attentive to student services. Message characteristics also matter. Several common nudging techniques—such as text messages, lottery-based economic incentives, and repeated messages—either had no effect or in some cases reduced the effectiveness of messaging.
Paper Citation Todd Pugatch, Nicholas Wilson. "Nudging Demand for Academic Support Services: Experimental and Structural Evidence from Higher Education." Journal of Human Resources, Published online before print March 09, 2022.
Paper URL https://doi.org/10.3368/jhr.0221-11474R2
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Field Before After
Paper Abstract More than two of every five students who enroll in college fail to graduate within six years. Prior research has identified ineffective study habits as a major barrier to success. We conducted a randomized controlled advertising experiment designed to increase demand for academic support services among more than 2,100 students at a large U.S. public university. Our results reveal several striking findings. First, the intervention shifted proxies of student attention, such as opening emails and self-reported awareness of service availability.However, the experimental variation indicates that approximately one-third of students are never attentive to student services. Second, advertising increased the use of extra practice problems, but did not affect take-up of tutoring and coaching, the other two services. Structural estimates suggest that transaction costs well in excess of plausible opportunity costs explain the differences in service use. Third, the characteristics of advertising messages matter. Several common nudging techniques—such as text messages, lottery-based economic incentives, and repeated messages—either had no effect or in some cases reduced the effectiveness of messaging.
Paper Citation Pugatch, Todd and Wilson, Nicholas, Nudging Demand for Academic Support Services: Experimental and Structural Evidence from Higher Education. IZA Discussion Paper No. 13732, Available at SSRN: https://ssrn.com/abstract=3699849
Paper URL https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3699849
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