What attracts attention? Outcomes vs. utilities

Last registered on July 24, 2018

Pre-Trial

Trial Information

General Information

Title
What attracts attention? Outcomes vs. utilities
RCT ID
AEARCTR-0003164
Initial registration date
July 23, 2018

Initial registration date is when the trial was registered.

It corresponds to when the registration was submitted to the Registry to be reviewed for publication.

First published
July 24, 2018, 2:11 AM EDT

First published corresponds to when the trial was first made public on the Registry after being reviewed.

Locations

Region

Primary Investigator

Affiliation
University of Cologne

Other Primary Investigator(s)

PI Affiliation
University of Cologne

Additional Trial Information

Status
In development
Start date
2018-07-24
End date
2018-12-31
Secondary IDs
Abstract
Decision makers tend to focus on those aspects of the choice context that stand out or are salient. This idea has been modeled recently in a number of papers, introducing the concept of salience into economics and seeking to explain the impact of limited attention on economic choice. It remains an open question whether it is the numerical values themselves or the assigned decision values that attract attention and guide behavior. We test for this distinction in a laboratory experiment.
External Link(s)

Registration Citation

Citation
Dertwinkel-Kalt, Markus and Lukas Wenner. 2018. "What attracts attention? Outcomes vs. utilities." AEA RCT Registry. July 24. https://doi.org/10.1257/rct.3164-1.0
Former Citation
Dertwinkel-Kalt, Markus and Lukas Wenner. 2018. "What attracts attention? Outcomes vs. utilities." AEA RCT Registry. July 24. https://www.socialscienceregistry.org/trials/3164/history/32113
Sponsors & Partners

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Experimental Details

Interventions

Intervention(s)
Intervention Start Date
2018-07-24
Intervention End Date
2018-07-25

Primary Outcomes

Primary Outcomes (end points)
Proportion of participants choosing the high-effort/high-wage contract.
Primary Outcomes (explanation)

Secondary Outcomes

Secondary Outcomes (end points)
Secondary Outcomes (explanation)

Experimental Design

Experimental Design
We conduct a laboratory experiment in which participants choose among two different contracts. Each contract specifies the amount of work (in a real effort setting) which needs to be done and how much participants are being paid. Our treatment manipulation varies how the different contracts are framed, while the actual amount of work being done remains the same across the two treatments.
Experimental Design Details
In both treatments, each subject has to choose between two different contracts. A contract consists of a wage w which the agent obtains when completing a specified number of real-effort tasks, N. To be precise, in our experiment, we choose an "encryption task'' as our real-effort task. In this task, agents are given a combination of letters which they have to convert into numbers by selecting the correct corresponding number from a table given to them (a single task takes about 40 seconds and previous work finds little hereogeneity across agents in ability and little learning over time).

In treatment A of our experiment, each subject chooses between contracts (10 tasks, 6 Euro) and (50 tasks, 9 Euro). Importantly, a subject herself does not have to solve all of the tasks specified in the contract because 5 tasks have already been pre-solved.

In treatment B of our experiment, each subject chooses between contracts (110 tasks, 6 Euro) and (150 tasks, 9 Euro). Importantly, a subject herself does not have to solve all of the tasks specified in the contract because 105 tasks have already been pre-solved.

Hence, in both treatments subjects have the choice between the very same two working contracts as the number of tasks to be solved is the same in the two treatments. Thus, rational choice, but also models of salience which assume that utilities attract attention would not predict a change in behavior. Crucially, however, the presentation of choices is different in the two treatments, due to the different framing of options. Hence, applying the concept of salience to numbers as seen on the decision screen (instead of to the corresponding utility values), implies that the difference in workload should be perceived as less salient in the decision situation in treatment B than in treatment A.

Thus, we predict that in treatment B more subjects should opt for the high-wage contract than in treatment A.

In addition, we make use of a novel memory task. Directly after choosing one of the two contracts, participants are required to remember and reproduce the content of the previous decision screen. That is, we pay them 0.1 EUR for each number they remember from the previous screen (the two payments and the two task requirements from the two contracts, and the number of pre-solved tasks).

This allows us to check whether participants remembered all aspects of their choice environment properly, or whether they paid more attention to some parts of the decision environment. In particular, we are able to link these choices to the contract choices of the agents. We will thus be in a position to examine whether participants were more likely to remember those aspects of the choice environment which theories of salience and limited attention consider to be more salient and attention-grabbing.
Randomization Method
Randomization done by experimental software (zTree).
Randomization Unit
Individual
Was the treatment clustered?
No

Experiment Characteristics

Sample size: planned number of clusters
300 participants
Sample size: planned number of observations
300 participants
Sample size (or number of clusters) by treatment arms
150 participants in each of the two treatments.
Minimum detectable effect size for main outcomes (accounting for sample design and clustering)
IRB

Institutional Review Boards (IRBs)

IRB Name
IRB Approval Date
IRB Approval Number

Post-Trial

Post Trial Information

Study Withdrawal

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Intervention

Is the intervention completed?
No
Data Collection Complete
Data Publication

Data Publication

Is public data available?
No

Program Files

Program Files
Reports, Papers & Other Materials

Relevant Paper(s)

Reports & Other Materials