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Last Published October 03, 2018 02:07 PM October 03, 2018 03:09 PM
Intervention (Public) We target inactive clients on Qodoo Financial Services platform; inactivity is determined by whether a client uses an account regularly or not. In particular, we focus on clients that have not made any transaction with their wallets for three months before the start of our project. By targeting this group, we are hypothesizing that high transaction fees (i.e. withdrawal fees) could be among the reasons for low account usage among these clients. Hence, to test this hypothesis, we expose a random sample of these clients to three different withdrawal subsidies. We then how exposure to such subsidizes impact clients behavior in terms of account usage We target inactive clients on Qodoo Financial Services platform; inactivity is determined by whether a client uses an account regularly or not. In particular, we focus on clients that have not made any transaction with their wallets for three months before the start of our project. By targeting this group, we are hypothesizing that high transaction fees (i.e. withdrawal fees) could be among the reasons for low account usage among these clients. Hence, to test this hypothesis, we expose a random sample of these clients to three different withdrawal subsidies. We then study how exposure to such subsidies impact clients behavior in terms of account usage
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