Impact of geographical endorsement on consumer product evaluation

Last registered on October 26, 2018
View Trial History

Pre-Trial

Trial Information

General Information

Title
Impact of geographical endorsement on consumer product evaluation
RCT ID
AEARCTR-0003436
Initial registration date
October 18, 2018

Initial registration date is when the trial was registered.

It corresponds to when the registration was submitted to the Registry to be reviewed for publication.

First published
October 24, 2018, 4:21 PM EDT

First published corresponds to when the trial was first made public on the Registry after being reviewed.

Last updated
October 26, 2018, 12:35 PM EDT

Last updated is the most recent time when changes to the trial's registration were published.

Locations

Country
Germany
Region

Primary Investigator

Name
Lukas Mitterreiter
Affiliation
University of Cologne
Contact Primary Investigator

Other Primary Investigator(s)

Additional Trial Information

Status
Completed
Start date
2018-09-20
End date
2018-09-27
Keywords
Firms & Productivity, Other
Additional Keywords
Brand management, brand origin, country-of-origin, geographical endorsement
JEL code(s)
Secondary IDs
Abstract
The study examines the impact of adding a city name to a brand name. Consequences in terms of product evaluation and consumer buying behavior are evaluated and discussed.
External Link(s)

Registration Citation

Citation
Mitterreiter, Lukas. 2018. "Impact of geographical endorsement on consumer product evaluation." AEA RCT Registry. October 26. https://doi.org/10.1257/rct.3436-3.0
Former Citation
Mitterreiter, Lukas. 2018. "Impact of geographical endorsement on consumer product evaluation." AEA RCT Registry. October 26. https://www.socialscienceregistry.org/trials/3436/history/36275
Sponsors & Partners
Experimental Details

Interventions

Intervention(s)
Intervention Start Date
2018-09-20
Intervention End Date
2018-09-27

Primary Outcomes

Primary Outcomes (end points)
The research shall discover possible changes in a consumer's willingness-to-pay for a product as well as ones purchase intention.
Primary Outcomes (explanation)

Secondary Outcomes

Secondary Outcomes (end points)
Secondary Outcomes (explanation)

Experimental Design

Experimental Design
The experiment will be a 3 (Without GE, GE1, GE2) x 2 (high vs low price image) between-subject design.
Experimental Design Details
Randomization Method
Randomization is done by a computer.
Randomization Unit
Participants are allocated to one of 6 groups.
Was the treatment clustered?
No

Experiment Characteristics

Sample size: planned number of clusters
Each group shall contain a minimum of 60 participants.
Sample size: planned number of observations
In total a number of at least 360 participants shall be found.
Sample size (or number of clusters) by treatment arms
No clusters within the participants.
Minimum detectable effect size for main outcomes (accounting for sample design and clustering)
Supporting Documents and Materials
IRB

Institutional Review Boards (IRBs)

IRB Name
IRB Approval Date
IRB Approval Number
Analysis Plan

Post-Trial

Post Trial Information

Study Withdrawal

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Intervention

Is the intervention completed?
No
Data Collection Complete
Data Publication

Data Publication

Is public data available?
No

Program Files

Program Files
Reports, Papers & Other Materials

Relevant Paper(s)

Reports & Other Materials