Experimental Design Details
The design is within-subject, such that each subject is exposed to two information treatments and one control condition. In the control condition, a farmer is simply asked about her WTP for training if the recipient is another farmer in the village. In the first treatment condition, before a farmer is asked about her WTP for another farmer in the village (not the same farmer as in the control condition), she is informed that she will have the opportunity to meet that person. In the second treatment condition, before a farmer is asked about her WTP for another farmer (not the same farmer as in the control or first treatment condition), she receives information on the distance between her plot and that of the other farmer.