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Paper Abstract
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We report evidence from a field experiment (𝑁 = 561) on how different reasons for reducing
the consumption of red meat (health, climate and animal welfare) impact intentions to
change behavior, the consumption of red meat and the enjoyment of meals. Surprisingly, the
three concepts are not aligned. On average, two treatments affect intentions to reduce meat
consumption, only one affects behavior, while all affect enjoyment of meals containing red
meat. This contributes to the emerging discussion of the welfare effects of nudging. We find
that behavioral changes are driven by our female participants eating in company. This confirms
the importance of the social environment both in explaining gender differences and the channels
by which nudges affect behavior.
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Paper Citation
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Perino, G., & Schwirplies, C. (2022). Meaty arguments and fishy effects: Field experimental evidence on the impact of reasons to reduce meat consumption. Journal of Environmental Economics and Management, 114, 102667.
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Paper URL
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https://doi.org/10.1016/j.jeem.2022.102667
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