In recognition of the importance of the youth employment challenge in India, the Government of India launched Deen Dayal Upadhyaya Grameen Kaushal Yojana (DDU-GKY) in 2014 across India. This is one of India's most prominent skills and job creation schemes. The scheme follows a Public-Private Partnership mode (PPP model), where registered private sector project implementation partners (PIAs) bid for government funds, and plan and implement skills training and job placement programs, targeting rural youth from poor families. After completion of training programs, trained individuals are placed in jobs which offer regular monthly wages.
The objective of the project is to shed new light on the determinants of attrition and job uptake/retention under DDU-GKY, which is a major concern for the PIAs. This project will use a randomised controlled trial to measure the influence of two interventions on training completion, and retention in employment post-training. The first intervention, to be carried out at the start of the training, will provide information regarding job specifications and working conditions in the placement jobs the trainees will be offered at the completion of the training. The second intervention, to be carried out at the end of the class-based training, will provide information to alleviate candidates' fears and doubts about starting a job and migrating far from home.