This project is based on an anti-bullying campaign that was implemented as part of the "Month of Peace" in all secondary schools in the country. In order to scale the policy, the Ministry of Education sent an email to 2,724 secondary school principals with precise instructions on how to implement the project. We cross-randomize three dierent experiment (in the form of several treatment arms) that aim to increase the number of schools executing the task mandated by the Ministry.
In a first experiment, directors were split into two sub-samples based on their past performance. In September 2018, school directors were asked to pass a series of videos that provided students with information about the returns to nishing high-school. Only 53% of the 2,724 school principals successfully implemented the program. We refer to principals who complied and not complied as "Good Principals" and "Bad Principals" respectively. Within each of these samples, we randomly select 50% of them and provide them with personalized feedback regarding their past completion rates. We also stress the fact that the government will again monitor their behavior. This treatment intends to highlight the increase the perception of monitoring and accountability.
The positive feedback message reads as: According to our records, your school successfully implemented the Learning the Value of Education campaign (AVE-RD). We thank you for your participation, and we urge you to also participate in the "Declaration for Peace". Again we will be monitoring compliance with this instruction, to ensure that this campaign is implemented properly.
The negative feedback message reads as: According to our records, your school did not satisfactorily implement the previous campaign Learning the Value of Education (AVE-RD). We urge you to participate in the "Declaration for Peace" on this occasion. Again we will be monitoring compliance with this instruction, to ensure that this campaign is implemented properly.
In a second experiment, 50% of the directors will receive a special motivation text remarking the importance of the task that they are required to perform. This treatment is expected to induce more prosocial principal to increase the take up of the task. The message reads as: The school climate is an important factor that promotes learning. The school climate is something that can be managed, and the "Declaration for Peace" can contribute to this end. Be part of the solution and let's help together to reduce bullying and bad treatment at school.
In a third experiment, 50% of the directors will receive two additional reminders from a call center organized by the Ministry of Education. The rest of the directors won't be reached out by phone. This intervention is denoted as "high-intensity".