The intervention will take place on the payment page of the platform, where the potential donors decides for their final donation amount, completes the required fields and completes the payment for the donation. For each website visitor, I exogenously vary the
information that is displayed on tax deductions.
Treatment 1: Control Group. Visitors that are assigned to the control group will see the regular payment page as it is currently set up on the platform, without any information on tax deductions for donations.
Treatment 2: Information Provision on Tax Savings. In the treatment group the potential donor is will receive information on tax benefits for donations in Germany. An approximated tax savings amount is displayed, which is based on the average earner in Germany, and is dependent on the donation amount the donor picks. Additionally the donor can select a different income bracket in a drop down menu to obtain an more precise approximation according to his or her income bracket.