Second Study on Rebate Redemption Rates

Last registered on December 17, 2019

Pre-Trial

Trial Information

General Information

Title
Second Study on Rebate Redemption Rates
RCT ID
AEARCTR-0004475
Initial registration date
July 21, 2019

Initial registration date is when the trial was registered.

It corresponds to when the registration was submitted to the Registry to be reviewed for publication.

First published
July 24, 2019, 11:45 AM EDT

First published corresponds to when the trial was first made public on the Registry after being reviewed.

Last updated
December 17, 2019, 7:50 AM EST

Last updated is the most recent time when changes to the trial's registration were published.

Locations

Region

Primary Investigator

Affiliation
Bocconi University

Other Primary Investigator(s)

Additional Trial Information

Status
In development
Start date
2019-08-01
End date
2020-06-30
Secondary IDs
Abstract
I run a follow-up experiment to the study registered under RCT ID "AEARCTR-0003150". Detailed information can be found in the pre-analysis document.
External Link(s)

Registration Citation

Citation
Rodemeier, Matthias. 2019. "Second Study on Rebate Redemption Rates." AEA RCT Registry. December 17. https://doi.org/10.1257/rct.4475
Former Citation
Rodemeier, Matthias. 2019. "Second Study on Rebate Redemption Rates." AEA RCT Registry. December 17. https://www.socialscienceregistry.org/trials/4475/history/59000
Experimental Details

Interventions

Intervention(s)
See pre-analysis document.
Intervention Start Date
2019-08-01
Intervention End Date
2019-08-07

Primary Outcomes

Primary Outcomes (end points)
For a detailed description and justification of each outcome variable see pre-analysis plan.
- The probability to purchase at the shop.
- Whether the subject redeems the rebate.
- Quantities purchased by each product category.
- Total quantities purchased (all categories pooled together).
- Revenue and profit of the firm from each transaction.
- Revenue and profit per product category.
The main analysis will be restricted to the first purchase of each subject in the experimen-
tal period. Dynamic effects will also be reported. The outcome variables are:
- Probability to buy again at the shop within the experimental period.
- Probability to redeem the rebate on the second and third purchase.
Primary Outcomes (explanation)

Secondary Outcomes

Secondary Outcomes (end points)
Secondary Outcomes (explanation)

Experimental Design

Experimental Design
See pre-analysis document.
Experimental Design Details
See pre-analysis document.
Randomization Method
By computer.
Randomization Unit
The randomization unit is the HTTP-Cookie of the website visitor.
Was the treatment clustered?
No

Experiment Characteristics

Sample size: planned number of clusters
62,000 individually identified website visitors. 3,000 transactions.
Sample size: planned number of observations
62,000 individually identified website visitors.
Sample size (or number of clusters) by treatment arms
15,500 individually identified website visitors per treatment cell.
Minimum detectable effect size for main outcomes (accounting for sample design and clustering)
See pre-analysis document.
IRB

Institutional Review Boards (IRBs)

IRB Name
IRB Approval Date
IRB Approval Number
Analysis Plan

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Post-Trial

Post Trial Information

Study Withdrawal

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Intervention

Is the intervention completed?
No
Data Collection Complete
Data Publication

Data Publication

Is public data available?
No

Program Files

Program Files
Reports, Papers & Other Materials

Relevant Paper(s)

Reports & Other Materials