Participants will be invited to take part in a brainstorming challenge. This could be either idea development within the firm, external crowdsourcing, a hackathon, or a similar format. The brainstorming will be conducted with a digital tool, such that participants can take part using a computer or a cell phone. Ideally, all participants take part at the same time. I will provide no extrinsic incentives to participation since this might limit creativity (Amabile, 1996). Please note that even if I use a digital tool to collect ideas (Toubia, 2006), the findings are likely to be agnostic to whether the study is performed online or offline. Brainstorming methods do not work better or worse only because they are being conducted offline or offline (Pinsonneault et al., 1999a).
Before the idea creation session starts, individuals will be randomly assigned to one of the three treatments. They will then be informed about the specific brainstorming challenge which will be designed in conjunction with the program delivery organization. They are also informed that they can submit more than one idea. As an example, please find a brainstorming challenge used in Girotra et al. (2010), where the participants in the brainstorming were students: