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The Price of Moral Values Motivated Beliefs, Selective Search, and Food Consumption
Last registered on October 22, 2019

Pre-Trial

Trial Information
General Information
Title
The Price of Moral Values Motivated Beliefs, Selective Search, and Food Consumption
RCT ID
AEARCTR-0004888
Initial registration date
October 21, 2019
Last updated
October 22, 2019 11:14 AM EDT
Location(s)

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Primary Investigator
Affiliation
Claremont Graduate University
Other Primary Investigator(s)
PI Affiliation
Pomona College
PI Affiliation
Australia National University
Additional Trial Information
Status
In development
Start date
2019-12-01
End date
2020-06-30
Secondary IDs
Abstract
People may not want to be confronted with information that implicates their lifestyle as a cause of large-scale suffering. We present a laboratory experiment designed to test for information avoidance in the context of eating meat. Using a formal model of cognitive dissonance we will price people’s value for maintaining consonant beliefs. We will also test whether people conform to a model of deontological moral rules in which there is a discrete psychic cost to eating meat or whether they more closely behave according to a utilitarian model of morality in which the more meat they eat, the greater the psychic cost.
External Link(s)
Registration Citation
Citation
Huet-Vaughn, Emiliano, Joshua Tasoff and Eva Vivalt. 2019. "The Price of Moral Values Motivated Beliefs, Selective Search, and Food Consumption." AEA RCT Registry. October 22. https://doi.org/10.1257/rct.4888-1.0.
Experimental Details
Interventions
Intervention(s)
This is a lab experiment.
Intervention Start Date
2019-12-01
Intervention End Date
2020-06-30
Primary Outcomes
Primary Outcomes (end points)
See uploaded document
Primary Outcomes (explanation)
Secondary Outcomes
Secondary Outcomes (end points)
Secondary Outcomes (explanation)
Experimental Design
Experimental Design
See uploaded document
Experimental Design Details
Not available
Randomization Method
Computer
Randomization Unit
individual
Was the treatment clustered?
No
Experiment Characteristics
Sample size: planned number of clusters
500 individuals if funds permit
Sample size: planned number of observations
see above
Sample size (or number of clusters) by treatment arms
see above
Minimum detectable effect size for main outcomes (accounting for sample design and clustering)
IRB
INSTITUTIONAL REVIEW BOARDS (IRBs)
IRB Name
Claremont Graduate University
IRB Approval Date
2019-08-20
IRB Approval Number
Exempt #3555
Analysis Plan

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