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Abstract People may not want to be confronted with information that implicates their lifestyle as a cause of large-scale suffering. We present a laboratory experiment designed to test for information avoidance in the context of eating meat. Using a formal model of cognitive dissonance we will price people’s value for maintaining consonant beliefs. We will also test whether people conform to a model of deontological moral rules in which there is a discrete psychic cost to eating meat or whether they more closely behave according to a utilitarian model of morality in which the more meat they eat, the greater the psychic cost. See attachment
Last Published October 22, 2019 11:14 AM November 22, 2019 07:19 PM
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