| Field | Before | After |
|---|---|---|
| Field Last Published | Before March 29, 2024 04:12 AM | After July 27, 2026 03:55 AM |
| Field Intervention Completion Date | Before | After March 03, 2020 |
| Field Data Collection Complete | Before | After Yes |
| Field Public Data URL | Before | After https://pubsonline.informs.org/doi/suppl/10.1287/mnsc.2025.01176 |
| Field Program Files | Before | After Yes |
| Field Program Files URL | Before | After https://pubsonline.informs.org/doi/suppl/10.1287/mnsc.2025.01176 |
| Field Is data available for public use? | Before | After Yes |
| Field | Before | After |
|---|---|---|
| Field Paper Abstract | Before | After Consumers’ willful ignorance about the consequences of their actions may impede moral behavior. We test this concern in a real-world context based on a laboratory experiment and field data. We find that willful ignorance about farming practices increases consumption of meat from intensive farming, both in the laboratory and at university canteens. Individuals who prefer to avoid costless evidence are particularly responsive to it, yet their behavioral response vanishes within two weeks. Both findings demonstrate how difficult it is for organizations and governments to address willful ignorance through information interventions. |
| Field Paper Citation | Before | After Epperson, R., & Gerster, A. (2026). Willful ignorance and moral behavior. Management Science. |
| Field Paper URL | Before | After https://doi.org/10.1287/mnsc.2025.01176 |