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Behavioral designs for cash transfers- Kenya
Initial registration date
December 10, 2019
July 17, 2020 9:14 AM EDT
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Other Primary Investigator(s)
Additional Trial Information
As social protection cash transfer programs expand, they face demands to deliver greater public value as well as increase cost-effectiveness. There is evidence that insights from behavioral science- the science of how humans make decisions and take actions- can be used to achieve these objectives. Ongoing partnerships between ideas42, the World Bank, and the governments of Kenya ad Tanzania have been working to enhance the effectiveness of cash transfer programs through a process of design, testing, and analysis. Research from the field of behavioral science along with a process of user-testing and iteration were used to design context-specific packages of interventions to increase the cost effectiveness of such cash transfer programs. The upcoming RCT will survey about 2880 individuals in 64 sites in Kenya and 64 sites in Tanzania at baseline and again 6 months later during a follow-up to estimate if light-touch, low-cost interventions can improve short-term outcomes that may lead to more productive investments and better economic well-being in the long term.
Goal setting activity- benefiaries select a goal from pre-specified images or draw their own goal
Plan making activity- beneficiaries determine how much their goal will cost and how much they wish to save from each transfer.
Tracking activity- beneficiaries may track (by checking) if they have saved the desired amount after each transfer
Partitioning pouch- Beneficiaries are given a pouch they can use to seperate the cash they intend to save from the cash they intend to use for consumption Self-affirmation activity where beneficiaries affirm their values before setting a goal (Tanzania only)
SMS reminders sent to beneficiaries (Kenya only)
Intervention Start Date
Intervention End Date
Primary Outcomes (end points)
Savings amount, savings incidence, productive investment amount, productive investment incidence, borrowing amount, repayment of debt
Primary Outcomes (explanation)
Secondary Outcomes (end points)
Secondary Outcomes (explanation)
This experiment is a cluster randomized controlled trial in which half of the clusters (locations) will be assigned to the control group (recieving cash as normal) and half of the clusters will be assigned to the treatment group (cash plus behavioral activities).
Experimental Design Details
Transfer payment site / location
Was the treatment clustered?
Sample size: planned number of clusters
64 sites/locations per country
Sample size: planned number of observations
2,880 individuals per country
Sample size (or number of clusters) by treatment arms
32 sites treatment, 32 sites control per country
Minimum detectable effect size for main outcomes (accounting for sample design and clustering)
INSTITUTIONAL REVIEW BOARDS (IRBs)
Behavioral Designs for Cash Transfer Programs
IRB Approval Date
IRB Approval Number