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Field
Abstract
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Before
We study the cooperative economic behavior of donations to provide public goods in response to disastrous events. We partnered with a charitable organization that aims to purchase and distribute surgical masks to smaller hospitals and facilities in areas hard-hit by the COVID-19. We launched a GoFundMe campaign to raise funds for their operations in April 2020. We randomly rotated different versions of this campaign's GoFundMe webpage that vary in profile pictures, campaign descriptions, and operation updates. Our analysis has three components. First, we construct a measure of each version's trustworthiness based on the ratings provided by the subjects on Amazon MTurk. We then analyze the connection between the campaign page features and the level of trustworthiness. Second, we study how perceived trustworthiness affects the contributions to the campaign. Finally, we extend our measure of trustworthiness to all campaigns that are related to PPE provision in the GoFundMe platform for generalization.
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After
We study the cooperative economic behavior of donations to provide public goods in response to disastrous events. We partnered with a charitable organization that aims to purchase and distribute surgical masks to smaller hospitals and facilities in areas hard-hit by COVID-19. We launched a GoFundMe campaign to raise funds for its operations in April 2020. We randomly rotated different versions of this campaign's GoFundMe webpage that vary in profile pictures, campaign descriptions, and operation updates. Our analysis has three components. First, we construct a measure of each version's trustworthiness based on the ratings provided by the subjects on Amazon MTurk. We then analyze the connection between the campaign page features and the level of trustworthiness. Second, we study how perceived trustworthiness affects contributions to the campaign. Finally, we extend our measure of trustworthiness to all campaigns that are related to PPE provision in the GoFundMe platform for generalization.
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Last Published
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Before
December 11, 2020 05:47 PM
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After
December 14, 2020 11:16 AM
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Intervention (Public)
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Before
We have two interventions in this project.
First, we partner with a charitable organization that aims to identify and distribute surgical masks to smaller hospitals and facilities in areas hard-hit by the COVID-19 in launching a GoFundMe campaign in early April 2020. We randomly rotated different versions of their GoFundMe page that vary in profile pictures, description scripts, and progress updates.
Second, we conducted a survey on Amazon mTurk that randomly shows different versions of the campaign page and asks for their incentivized perception of the campaign's credibility.
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After
We have two interventions in this project.
First, we partner with a charitable organization that aims to procure and distribute surgical masks to smaller hospitals and facilities in areas hard-hit by COVID-19 in launching a GoFundMe campaign. We randomly rotate different versions of the campaign's GoFundMe webpage that vary in profile pictures, campaign descriptions, and operation updates.
Second, we conduct a survey on Amazon mTurk that randomly displays different versions of the campaign's GoFundMe page and asks the participants to evaluate the displayed versions' credibility.
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Primary Outcomes (End Points)
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Before
Donation amount
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After
1. Donation amount on GoFundMe
2. Campaign credibility score from mTurk survey
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Experimental Design (Public)
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Before
In the first intervention, we worked with a charitable organization that purchases and distributes surgical masks to smaller hospitals and facilities in areas hard-hit by the COVID-19 in launching a fund-raising campaign on GoFundMe. GoFundMe allows for changes and updates to the campaign page. As such, we created a total of 16 versions of the campaign page
2 variations in the gender of the profile picture: Male and Female
2 variations in the ethnicity of the profile picture: White and Non-white
2 variations in campaign description: long with more details and short with little details
2 variations in campaign updates on how the organization has used the funds to purchase and distribute masks: show updates and no updates
We then randomly rotated the campaign page every 3 hours from 9 AM to 9 PM for 4 shifts (and back to the default page from 9 PM to 9 AM the next day). We had the rotation up for 1 month from April 17 to May 16, 2020.
We then run a survey on Amazon mTurk to gauge the donor's perception of the campaign's credibility. In the survey, we first showed each subject a campaign page randomly chosen from the 16 versions we have in the first intervention. We then ask subjects how much they would donate to the campaign that they see. To incentivize truthful telling, we offer a raffle in which if they win, the amount that they indicated will be deducted from the prize money and donated on their behalf. We also ask them to give a score out of 10 on how credible they think the campaign is
Our analysis has three components.
First, we construct a measure of each version's trustworthiness based on how subjects in Amazon MTurk judge the version. We then analyze the connection between campaign page features and the level of trustworthiness.
Second, we study how trustworthiness affects contribution to the campaign.
Finally, we extend our measure of trustworthiness to all campaigns that are related to disaster relief provision in the GoFundMe platform for generalization.
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After
In the first intervention, we work with a charitable organization that procures and distributes surgical masks to smaller hospitals and facilities in areas hard-hit by COVID-19 in launching a fund-raising campaign on GoFundMe. GoFundMe allows for changes and updates to the campaign page. Specifically, we create 16 versions of the campaign page:
2 variations in the gender of the profile picture: Male and Female
2 variations in the ethnicity of the profile picture: White and Non-white
2 variations in campaign description: Long with more details and Short with fewer details
2 variations in campaign updates on how the organization has used the funds to procure and distribute masks: Show updates and No updates
We then randomly rotate the campaign page every 3 hours from 9 AM to 9 PM for 4 shifts (and return to the default page from 9 PM to 9 AM). We have the rotation up for 30 days from April 16 to May 15, 2020.
In the second intervention, we run a survey on Amazon mTurk to gauge the donors' perception of the campaign's credibility. In the survey, we first show the subjects a campaign page randomly chosen from the 16 versions we use in the first intervention. We then ask the subjects to rate the credibility of the displayed campaign version and the amount they would donate to the campaign. To incentivize truthful telling, we offer a raffle in which if they win, the indicated amount will be deducted from the prize money and donated to the campaign on their behalf.
Our analysis has three components.
First, we construct a measure of each version's trustworthiness based on the evaluation by subjects on Amazon MTurk. We then analyze the connection between campaign page features and the level of trustworthiness.
Second, we study how trustworthiness affects contributions to the campaign.
Finally, we extend our measure of trustworthiness to all campaigns that are related to PPE provision in the GoFundMe platform for generalization.
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Additional Keyword(s)
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Before
Trust, Donation, Public goods, Cooperative Economic Behavior
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After
Trust, Donation, Public Goods, Cooperative Economic Behavior
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First registered on
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Before
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After
December 14, 2020
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