|
Field
Trial Start Date
|
Before
May 14, 2020
|
After
January 12, 2021
|
|
Field
Trial End Date
|
Before
May 31, 2021
|
After
July 26, 2021
|
|
Field
Last Published
|
Before
May 13, 2020 03:42 PM
|
After
January 04, 2021 10:49 AM
|
|
Field
Intervention Start Date
|
Before
May 14, 2020
|
After
January 12, 2021
|
|
Field
Intervention End Date
|
Before
June 30, 2020
|
After
February 22, 2021
|
|
Field
Primary Outcomes (End Points)
|
Before
Key outcomes include action taken by alumni (i.e., opening email, populating form), quality of candidate (i.e., become active lead, submit application, application features if apply) and gender of the candidate (using first name).
|
After
Key outcomes include action taken by alumni (i.e., opening email, populating form), quality of referred candidate (i.e., open email, becomes active lead, submits application, characteristics if apply) and gender of the referred candidate (using first name).
|
|
Field
Primary Outcomes (Explanation)
|
Before
|
After
The 2 x 3 treatments will be evaluated by pooling across different dimensions -e.g., effect of diversity pooled across motivations. We will also look to see if the diversity message interacts with the motivation (e.g., does diversity primer matter more for help a friend motivation?).
|
|
Field
Experimental Design (Public)
|
Before
3 X 2 design.
|
After
2 x 3 design.
|
|
Field
Randomization Method
|
Before
Randomization using Stata; stratified by gender, degree year, age, and location.
|
After
Groups randomized after stratifying based on gender, age, degree year, location, and program type. Conducted in Stata.
|
|
Field
Planned Number of Clusters
|
Before
Approximately 12,000 individuals
|
After
Approximately 11,500 individuals
|
|
Field
Planned Number of Observations
|
Before
12,000
|
After
11,500
|
|
Field
Sample size (or number of clusters) by treatment arms
|
Before
2,000 per arm
|
After
~2,000 per arm
|
|
Field
Intervention (Hidden)
|
Before
Study includes a 2 x 3 design where 2 refers to priming message (gender saliency) and 3 refers to motivations for making a referral. The priming condition involves sending alumni one of two emails about faculty research: one about uniqueness of local economy (where MBA program is located) and the other is about gender pay gap research (and when and why it is reversed). Both involve a 2 minute video; first is by a white male, second is by a white female.
For the motivations dimension, treatments were developed to access two distinct motivations for making a referral that are likely most salient for alumni: 1) help colleague or friend, and 2) help the school. Third group is a control group. Alumni are sent call to action message, which then connects them to an online form for collecting a referral. Referred candidates then receive an email notifying them about the referral, at which point they can enter themselves into the standard lead communication process by indicating which program(s) they are interested in.
|
After
Study includes a 2 x 3 design where 2 refers to priming message (traditional vs. diversity primer) and 3 refers to motivations for making a referral. The priming condition involves sending alumni one of two emails about faculty research: one about uniqueness of local economy (where MBA program is located) and the other is about gender pay gap research (and when and why it is reversed). Both involve a 2 minute video; first is by a white male, second is by a white female.
For the motivations dimension, treatments were developed to access two distinct motivations for making a referral that are likely most salient for alumni: 1) help colleague or friend, and 2) help the school. Third group is a control group. Alumni are sent call to action message, which then connects them to an online form for collecting a referral. Referred candidates then receive an email notifying them about the referral, at which point they can enter themselves into the standard lead communication process by indicating which program(s) they are interested in.
|