Can role models and correcting beliefs about norms change gender attitudes? Evidence from a survey experiment in Rwanda

Last registered on May 19, 2020

Pre-Trial

Trial Information

General Information

Title
Can role models and correcting beliefs about norms change gender attitudes? Evidence from a survey experiment in Rwanda
RCT ID
AEARCTR-0005869
Initial registration date
May 18, 2020
Last updated
May 19, 2020, 2:03 PM EDT

Locations

Region

Primary Investigator

Affiliation
University of Oxford

Other Primary Investigator(s)

Additional Trial Information

Status
On going
Start date
2017-11-01
End date
2020-12-20
Secondary IDs
Abstract
One potential driver of gender inequality is men’s and women’s preference for behaving in accordance with social norms. I conduct a survey experiment in Eastern Rwanda, measuring men’s and women’s beliefs about the gender attitudes of others in their community. This study tests: a) whether people misperceive the gender attitudes of others, b) whether correcting over-estimates of others’ gender unequal attitudes changes own reported gender attitudes, and c) whether the type of person/role model that one is given information on differentially affects how much own gender attitudes change.
External Link(s)

Registration Citation

Citation
Cullen, Claire. 2020. "Can role models and correcting beliefs about norms change gender attitudes? Evidence from a survey experiment in Rwanda." AEA RCT Registry. May 19. https://doi.org/10.1257/rct.5869-1.0
Sponsors & Partners

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Experimental Details

Interventions

Intervention(s)
Intervention Start Date
2019-01-20
Intervention End Date
2019-05-10

Primary Outcomes

Primary Outcomes (end points)
Index of respondent's gender attitudes related to traditional gender roles and tasks, and the acceptability of intimate partner violence.
Primary Outcomes (explanation)

Secondary Outcomes

Secondary Outcomes (end points)
Secondary Outcomes (explanation)

Experimental Design

Experimental Design
- Men: assigned to one of 4 groups: role model 1, role model 2, role model 3, and control group (asked about prior beliefs of all 3 role models).
- Women: assigned to one of 3 groups: role model 1, role model 2, control.
Those over-estimating gender unequal attitudes in their group were provided with the correct information.
Experimental Design Details
Randomization Method
Randomization done in office using stata
Randomization Unit
Individual
Was the treatment clustered?
No

Experiment Characteristics

Sample size: planned number of clusters
2,000 women & 2,000 men
Sample size: planned number of observations
2,000 women & 2,000 men
Sample size (or number of clusters) by treatment arms
Women: 667. Men: 500
Minimum detectable effect size for main outcomes (accounting for sample design and clustering)
IRB

Institutional Review Boards (IRBs)

IRB Name
Rwandan National Ethics Committee
IRB Approval Date
2018-11-10
IRB Approval Number
722/RNEC/2018
IRB Name
Oxford University Central University Research Ethics Committee
IRB Approval Date
2018-11-27
IRB Approval Number
R50347
Analysis Plan

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Post-Trial

Post Trial Information

Study Withdrawal

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Intervention

Is the intervention completed?
No
Data Collection Complete
Data Publication

Data Publication

Is public data available?
No

Program Files

Program Files
Reports, Papers & Other Materials

Relevant Paper(s)

Reports & Other Materials