The research flow divides GSCU members into three sub-populations labeled A, B, and C, which correspond. At the start of
the study, GSCU will randomly assign all members into these three populations, and members within each population will then be randomly assigned to either a “control” or “treatment” sub-group. If the latter, the member will receive the appropriate treatment if pre-determined (e.g. experiencing delinquency) criteria are met.
“A” Population — Members in the “A” population will receive treatments designed to help them successfully resolve their delinquency if they enter delinquency during the study. They will be randomly assigned into four sub-groups: CA, A1, A2, and A3. “CA”
is the control group. “A1” will receive “resolution emails” designed by SPI to encourage successful resolution. “A2” will receive “credit score emails” designed to help them understand the impacts of delinquency on their credit score. “A3” will receive a hybrid treatment including both the “resolution emails” and the “credit score emails.” These treatments will take place outside of GSCU's traditional Account Resolution workflow.
“B” Population — Members in the “B” population will receive treatments designed to help prevent them from entering delinquency during the study. After being randomly assigned into the “B” population, GSCU will identify the 15,000 members of the “B” Population most likely to experience delinquency over the next three months. These 15,000 members will be the “B Target Population” and will be randomly assigned into five sub-groups: CB, B1, B2, B3, and B4. “CB” is our control group. “B1” will receive “prevention emails” designed by SPI to encourage members to prevent delinquency. “B2” will receive letters with a magnet inside with the due date of their GSCU loan and encouraging them to sign up for auto-pay. “B3” will receive marketing emails encouraging them to consider enrolling in GreenState’s pilot “Rainy Day Savings” program, which is designed to help them build their liquid savings balances. “B4” is an omnibus group that will receive the B1, B2, and B3 treatments.
“C” Population, approximately 70,000 members — Members in the “C” population will be encouraged to go through holistic financial counseling offered by Horizons, an Iowa-based financial coaching non profit organization. Similar to the “B Target Population,” after being randomly assigned into the “C” population, GSCU will identify the 15,000 members of the “C” Population most likely to experience delinquency over the next three months, and then sub-divide them into CC, C1, and C2.