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Field
Primary Outcomes (Explanation)
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Before
We will match gym outcome data with academic survey outcomes from the following national survey in Holland:
http://www.studiekeuzeinformatie.nl/wp-content/uploads/2014/11/Vastgestelde-vragenlijst-NSE-2015-Eng.pdf
The survey includes sections asking students to rate their satisfaction levels (on a scale of 1 to 5, 1 = very dissatisfied, 5 = very satisfied, and 6 = Not applicable) with academic programs, for example:
1. “The academic skills acquired in your study program/The applied research skills acquired
2. Testing and assessment (e.g. assessment criteria and forms of testing)
3. Program schedules
4. Study load
5. Other facilities and study environment
6. The general atmosphere in your study program
7. The degree to which you are involved in improving your study program”
Students are asked a wide range of other satisfaction-related questions; they include, using the same scale as above:
1. The level of your study program
2. The degree to which the content of your study program meets your expectations
3. The feasibility of deadlines
4. Student disabilities, illnesses or conditions
The gym data and the university data can be matched using the students' names. Data will be made anonymous after matching is done.
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After
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Field
Intervention (Hidden)
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Before
When a customer in the experiment group comes to the USC Universum for his / her second visit within seven days from the beginning of the subscription, the system stops the customer at the entrance door. This is the only action taken by the system: all other functions should be active (the customer should still be able to use the web system to register for classes and nothing should be marked of visible in the customer’s record at the reception desk).
The entrance door shows a message saying “There is a message for you from the USC. Please go to the PC to the [right/left], log in and follow the instructions.” both in Dutch and in English.
At the PC, the member does the following:
- Logs in with his or her fingerprint.
- Chooses from two clear buttons for language choice (English or Dutch)
The member is then shown a screen with one of three treatments:
a. Treatment A: (Offer of full refund plus an additional 10%; participants are informed that if they take up the offer they will be prohibited from buying a new gym membership in the following three months)
b. Treatment B: (Offer of full refund; participants are informed that if they take up the offer they will be prohibited from buying a new gym membership in the following three months)
c. Treatment C: (Control; no offer to quit is made)
Each member, regardless of his or her treatment group or his or her selection, is then asked to rate his or her level of satisfaction with the gym.
Members that have been randomly assigned to treatments A and B who decide to accept the offer to quit are then shown a screen asking the participant to proceed to the reception desk to complete the refund.
Members that have been randomly assigned to treatments A or B who decide to continue with their membership, as well as members randomly assigned to treatment C, are instead shown a "thank you, we hope you enjoy your subscription" screen.
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After
When a customer in the experiment group comes to the USC Universum for his / her second visit within seven days from the beginning of the subscription, the system stops the customer at the entrance door. This is the only action taken by the system: all other functions should be active (the customer should still be able to use the web system to register for classes and nothing should be marked of visible in the customer’s record at the reception desk).
The entrance door shows a message saying “There is a message for you from the USC. Please go to the PC to the [right/left], log in and follow the instructions.” both in Dutch and in English.
At the PC, the member does the following:
- Logs in with his or her fingerprint.
- Chooses from two clear buttons for language choice (English or Dutch)
The member is then shown a screen with one of three treatments:
a. Treatment A: (Offer of full refund plus an additional 10%; participants are informed that if they take up the offer they will be prohibited from buying a new gym membership in the following three months)
b. Treatment B: (Offer of full refund; participants are informed that if they take up the offer they will be prohibited from buying a new gym membership in the following three months)
c. Treatment C: (Control; no offer to quit is made)
Each member, regardless of his or her treatment group or his or her selection, is then asked to rate his or her level of satisfaction with the gym.
Members that have been randomly assigned to treatments A and B who decide to accept the offer to quit are then shown a screen asking the participant to proceed to the reception desk to complete the refund.
Members that have been randomly assigned to treatments A or B who decide to continue with their membership, as well as members randomly assigned to treatment C, are instead shown a "thank you, we hope you enjoy your subscription" screen.
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