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The Impact of Consumer-Side Discrimination on Firm Productivity in East Africa
Last registered on November 02, 2020

Pre-Trial

Trial Information
General Information
Title
The Impact of Consumer-Side Discrimination on Firm Productivity in East Africa
RCT ID
AEARCTR-0006698
Initial registration date
November 02, 2020
Last updated
November 02, 2020 8:47 AM EST
Location(s)
Primary Investigator
Affiliation
UC Berkeley
Other Primary Investigator(s)
PI Affiliation
University of Oregon
PI Affiliation
Brown University
PI Affiliation
American University
Additional Trial Information
Status
On going
Start date
2019-01-01
End date
2020-11-11
Secondary IDs
Abstract
Our proposed work returns to the open question of the existence and extent of consumer- based discrimination, asking what role consumers play in gender-based discrimination in labor markets and workplaces in the developing world. Using experimentally-induced variation in consumers’ perceptions of online chat agents’ genders, we will estimate the effect of consumer-side discrimination on both individual and aggregate worker productivity. Specifically, we partner with a large e-commerce platform and randomly assign gender-specific names to agents, careful to remove any indications of the assigned names from the agents themselves.
External Link(s)
Registration Citation
Citation
Kelley, Erin et al. 2020. "The Impact of Consumer-Side Discrimination on Firm Productivity in East Africa." AEA RCT Registry. November 02. https://doi.org/10.1257/rct.6698-1.0.
Experimental Details
Interventions
Intervention(s)
To understand the role that consumer-side perceptions of gender play in determining the productivity of workers, we implement a field experiment with a single treatment arm. In this experiment, each day we randomly select a male or female name to present to consumers for each chat agent at Jumia Travel in their Kenyan and Nigerian offices.
Intervention Start Date
2019-01-01
Intervention End Date
2019-12-31
Primary Outcomes
Primary Outcomes (end points)
Number of Chat; Chat Length (Words, Time); Customer Ever Responded; Agent First Message Length; Customer First Message; Agent First Message Sentiment; Customer First Message Sentiment; Probability of making a sale.
Primary Outcomes (explanation)
Secondary Outcomes
Secondary Outcomes (end points)
Secondary Outcomes (explanation)
Experimental Design
Experimental Design
Our main test measures the causal effect of consumer-side discrimination on worker productivity by regressing a daily measure of productivity for an individual chat agent, on an indicator for being assigned to a female name.
Experimental Design Details
Our hypothesis is that assignment to a female name will affect the agent's productivity compared to a male name.
Randomization Method
Randomization was done in office by a computer
Randomization Unit
We randomize at the agent-by-day level.
Was the treatment clustered?
Yes
Experiment Characteristics
Sample size: planned number of clusters
We work with an e-commerce platform with 6 chat agents. We randomly assign each agent a female or male name on a daily basis.
Sample size: planned number of observations
We randomize 6 agents daily to male and female names across 10 months, resulting in 1800 units.
Sample size (or number of clusters) by treatment arms
We have approximately 900 units in treatment (female assigned name) and 900 units in control (male assigned name)
Minimum detectable effect size for main outcomes (accounting for sample design and clustering)
IRB
INSTITUTIONAL REVIEW BOARDS (IRBs)
IRB Name
University of Oregon
IRB Approval Date
2018-10-04
IRB Approval Number
08132018.010
Post-Trial
Post Trial Information
Study Withdrawal
Intervention
Is the intervention completed?
No
Is data collection complete?
Data Publication
Data Publication
Is public data available?
No
Program Files
Program Files
Reports, Papers & Other Materials
Relevant Paper(s)
REPORTS & OTHER MATERIALS