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Field
Trial Title
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Before
The Impact of Consumer-Side Discrimination on Firm Productivity in East Africa
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After
The Impact of Consumer-Side Discrimination on Firm Productivity in Sub-Saharan Africa
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Field
Trial Status
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Before
on_going
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After
completed
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Field
Abstract
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Before
Our proposed work returns to the open question of the existence and extent of consumer- based discrimination, asking what role consumers play in gender-based discrimination in labor markets and workplaces in the developing world. Using experimentally-induced variation in consumers’ perceptions of online chat agents’ genders, we will estimate the effect of consumer-side discrimination on both individual and aggregate worker productivity. Specifically, we partner with a large e-commerce platform and randomly assign gender-specific names to agents, careful to remove any indications of the assigned names from the agents themselves.
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After
Our proposed work returns to the open question of the existence and extent of consumer- based discrimination, asking what role consumers play in gender-based discrimination in labor markets and workplaces in the developing world. Using experimentally-induced variation in consumers’ perceptions of online chat agents’ genders, we will estimate the effect of consumer-side discrimination on both individual and aggregate worker productivity. Specifically, we partner with an online sales company and randomly assign gender-specific names to agents, careful to remove any indications of the assigned names from the agents themselves.
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Field
Last Published
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Before
November 02, 2020 08:47 AM
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After
April 21, 2022 02:04 PM
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Field
Intervention (Public)
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Before
To understand the role that consumer-side perceptions of gender play in determining the productivity of workers, we implement a field experiment with a single treatment arm. In this experiment, each day we randomly select a male or female name to present to consumers for each chat agent at Jumia Travel in their Kenyan and Nigerian offices.
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After
To understand the role that consumer-side perceptions of gender play in determining the productivity of workers, we implement a field experiment with a single treatment arm. In this experiment, each day we randomly select a male or female name to present to consumers for each chat agent at an online sales company.
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Field
Keyword(s)
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Before
Gender
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After
Gender
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Field
Building on Existing Work
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Before
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After
No
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