Nudging and Intrapreneurship

Last registered on March 24, 2020


Trial Information

General Information

Nudging and Intrapreneurship
Initial registration date
April 15, 2015

Initial registration date is when the trial was registered.

It corresponds to when the registration was submitted to the Registry to be reviewed for publication.

First published
April 15, 2015, 9:10 AM EDT

First published corresponds to when the trial was first made public on the Registry after being reviewed.

Last updated
March 24, 2020, 10:39 AM EDT

Last updated is the most recent time when changes to the trial's registration were published.



Primary Investigator

Radboud University

Other Primary Investigator(s)

PI Affiliation
Utrecht University School of Economics

Additional Trial Information

Start date
End date
Secondary IDs
Intrapreneurship refers to bottom-up entrepreneurial activities by employees in existing firms and is an important source of innovation and organizational growth. As intrapreneurship is typically not codified in job descriptions, firms largely depend on the willingness of employees to develop intrapreneurial ideas during their own personal time. This project will explore to what extent subtle non-monetary cues, commonly referred to as nudging, can be used to influence intrapreneurial behavior in a large corporation.

Using a randomized controlled trial, we allocate employees to different experimental conditions where ideas can be submitted to an innovation challenge for further support and development. In a 2x2 and a 1x3 design we randomly apply interventions with default options, peer effects and minority/majority social norms as nudges. We combine the experimental data with survey data, expert evaluations, corporate HR data and post-hoc data to examine the effect of corporate nudging on the number and quality of intrapreneurial activities from idea generation to market success.
External Link(s)

Registration Citation

Rigtering, Coen and Utz Weitzel. 2020. "Nudging and Intrapreneurship." AEA RCT Registry. March 24.
Former Citation
Rigtering, Coen and Utz Weitzel. 2020. "Nudging and Intrapreneurship." AEA RCT Registry. March 24.
Sponsors & Partners

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Experimental Details


We use of a multi-method approach, combining experimental, archival, survey and interview data. We apply three interventions (default options; peer effects; minority/majority social norms) to an existing corporate innovation process where employees submit ideas to the top management in order to receive corporate funding for further development of these ideas. The three interventions are all applied at the stage where employees are asked to submit their ideas to a contest. The contest is designed in line with an existing corporate innovation process.
Intervention Start Date
Intervention End Date

Primary Outcomes

Primary Outcomes (end points)
We have several outcome variables to measure the effectiveness of the interventions. First, we measure the number of ideas submitted to the contest. Second, we measure the quality of ideas with expert evaluations. Third, we measure the success with which employees develop their ideas to a marketable product.
Primary Outcomes (explanation)

Secondary Outcomes

Secondary Outcomes (end points)
Secondary Outcomes (explanation)

Experimental Design

Experimental Design
not available
Experimental Design Details
Randomization Method
Coin flip randomization within size categories
Randomization Unit
Was the treatment clustered?

Experiment Characteristics

Sample size: planned number of clusters
800 individuals
Sample size: planned number of observations
800 individuals
Sample size (or number of clusters) by treatment arms
Sample size in first phase (2x2 design): 800/4 = 200 individuals per task. Sample size in second phase (1x3 design; 1 treatment with 3 dimensions applied to one half of participants of first phase): 400/3 = 133 individuals per task
Minimum detectable effect size for main outcomes (accounting for sample design and clustering)

Institutional Review Boards (IRBs)

IRB Name
IRB Approval Date
IRB Approval Number


Post Trial Information

Study Withdrawal

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Is the intervention completed?
Data Collection Complete
Data Collection Completion Date
Final Sample Size: Number of Clusters (Unit of Randomization)
Was attrition correlated with treatment status?
Final Sample Size: Total Number of Observations
Final Sample Size (or Number of Clusters) by Treatment Arms
Data Publication

Data Publication

Is public data available?

Program Files

Program Files
Reports, Papers & Other Materials

Relevant Paper(s)


Reports & Other Materials