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Last Published January 16, 2022 10:50 PM January 16, 2022 11:00 PM
Study Withdrawn No
Intervention Completion Date March 18, 2021
Data Collection Complete Yes
Was attrition correlated with treatment status? No
Final Sample Size: Total Number of Observations 1,595 individuals
Final Sample Size (or Number of Clusters) by Treatment Arms 399 individuals in control, 399 individuals in comparison group, 399 individuals in influence-gain group, and 398 individuals in influence-loss group
Public Data URL https://doi.org/10.1016/j.socscimed.2021.114561
Is there a restricted access data set available on request? No
Program Files Yes
Program Files URL https://doi.org/10.1016/j.socscimed.2021.114561
Data Collection Completion Date March 18, 2021
Is data available for public use? Yes
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Papers

Field Before After
Paper Abstract Vaccination promotion is a crucial strategy to end the COVID-19 pandemic; however, individual autonomy should also be respected. This study aimed to discover other-regarding information nudges that can reinforce people's intention to receive the COVID-19 vaccine without impeding their autonomous decision-making. In March 2021, we conducted an online experiment with 1595 people living throughout Japan, and randomly assigned them either of one control group and three treatment groups that received messages differently describing peer information: control, comparison, influence-gain, and influence-loss. We compared each message's effects on vaccination intention, autonomous decision-making, and emotional response. We found that the influence-gain nudge was effective in increasing the number of older adults who newly decided to receive the vaccine. The comparison and influence-loss nudges further reinforced the intention of older adults who had already planned to receive it. However, the influence-loss nudge, which conveys similar information to the influence-gain nudge but with loss-framing, increased viewers' negative emotion. These messages had no promoting effect for young adults with lower vaccination intentions at baseline. Based on the findings, we propose governments should use different messages depending on their purposes and targets, such as comparison instead of influence-loss, to encourage voluntary vaccination behavior.
Paper Citation Sasaki, S., Saito, T., and Ohtake, F. (2022). Nudges for COVID-19 voluntary vaccination: How to explain peer information? Social Science & Medicine 292, No.114561.
Paper URL https://doi.org/10.1016/j.socscimed.2021.114561
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