In this experiment, we will prime participants to think about negative events in the future. The priming will be induced by having participants answer questions about a negative future. In the control condition, participants will answer questions unrelated to this context. After randomly manipulating context salience and a short manipulation check (word stem completion task), we will elicit subjects’ pro-environmental behavior using a new incentivized decision task in which participants can decide between keeping money or investing money in an environmental project. Thus, this task consists of a decision tradeoff between own financial and environmental rewards. After the incentivized decision task, participants will complete a series of self-report scales on pro-environmental behavioral intentions, pro-environmental behavior, pro-sociality, future orientation and answer demographic questions.
If we identify a statistically significant priming effect, we will ask the same subjects to participate in the incentivized environmental decision task one week after the manipulation in order to examine whether priming is still effective.