Our study is based on a cluster randomized controlled trial (RCT). A total of 200 kebeles (clustered villages) in 16 selected AGP2 woredas will be randomized into three experimental groups, stratifying by district (woreda).
The random assignment of the kebeles into the three experimental groups will be conducted as follows. One third of the kebeles (Control) will be assigned to receive the standard agricultural information, i.e. the videos that are shown in this treatment group do not specifically frame the information in a way that promotes increased participation of women in household decision-making process or encourage collaboration in the household. One third will be assigned to receive collaborative agricultural information (Treatment A), in which the videos promote women as being active participants in the household on agricultural decisions. And a final third will be assigned to receive a combination of the standard the standard agricultural information and nutrition information framed in the collaborative framework (Treatment B) .