The Impact of Gender Norms on Female-owned Enterprises

Last registered on January 23, 2022


Trial Information

General Information

The Impact of Gender Norms on Female-owned Enterprises
Initial registration date
June 20, 2021

Initial registration date is when the trial was registered.

It corresponds to when the registration was submitted to the Registry to be reviewed for publication.

First published
June 21, 2021, 11:50 AM EDT

First published corresponds to when the trial was first made public on the Registry after being reviewed.

Last updated
January 23, 2022, 1:53 PM EST

Last updated is the most recent time when changes to the trial's registration were published.


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Primary Investigator

New York University

Other Primary Investigator(s)

PI Affiliation

Additional Trial Information

In development
Start date
End date
Secondary IDs
Prior work
This trial does not extend or rely on any prior RCTs.
In Ethiopia, entrenched gender norms continue to prescribe the burden of domestic duties to women, even as many women run their own business. Most of these businesses are small and tend to significantly underperform their male-owned counterparts. This project seeks to understand to what extent the norm that women do the bulk of housework and childcare constrains female-owned enterprises. More specifically, we estimate the payment premium female entrepreneurs require relative to their husbands to accept additional work opportunities and examine how much of this premium is explained by an unwillingness to perform gender-coded tasks.
External Link(s)

Registration Citation

Demeke, Eyoual and Isabelle Salcher. 2022. "The Impact of Gender Norms on Female-owned Enterprises." AEA RCT Registry. January 23.
Experimental Details


Intervention Start Date
Intervention End Date

Primary Outcomes

Primary Outcomes (end points)
Completion of weekly tasks (0/1), premium to perform gender-coded tasks
Primary Outcomes (explanation)

Secondary Outcomes

Secondary Outcomes (end points)
Time use, business performance, household income
Secondary Outcomes (explanation)

Experimental Design

Experimental Design
We randomly vary the payments for this work opportunity from week to week and participants are informed that weekly tasks differ in their payments in an unsystematic manner. Moreover, we vary when this work task is offered.
Experimental Design Details
Not available
Randomization Method
Randomization done in office by a computer
Randomization Unit
Was the treatment clustered?

Experiment Characteristics

Sample size: planned number of clusters
Sample size: planned number of observations
500 couples (female microentrepreneurs + spouses)
Sample size (or number of clusters) by treatment arms
500 couples
Minimum detectable effect size for main outcomes (accounting for sample design and clustering)

Institutional Review Boards (IRBs)

IRB Name
New York University
IRB Approval Date
IRB Approval Number
Analysis Plan

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