In this study launched in March 2022, the field team will work with community health workers, the ASHA (Accredited Social Health Activist) to recruit women who are 2-6 months pregnant. A baseline survey will be conducted with the daughter-in-law (DIL) and mother-in-law (MIL) of each participating household, irrespective of treatment. A subset of husbands of the DIL will also be surveyed. We will collect data on background characteristics of the respondents, past pregnancy history, current knowledge and beliefs about maternal health and antenatal care, intra-household decision-making and social networks. We will also collect phone numbers in order to contact the respondents for follow-up surveys.
Once baseline data is collected, villages will be randomized into treatments. Within two weeks of the baseline, DILs or both DILs and MILs will receive health information regarding the importance of ANC visits and institutional delivery, based on their treatment group. In addition, they will also receive information phone call; reminders for ANC visits.
Finally, we will conduct an endline survey after the delivery date of the participating household on a number of ANC visits, knowledge of good maternal health practices, and post-delivery outcomes such as beliefs on birth spacing and vaccinations. Survey responses will be complemented by administrative data on maternal and child health.