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Field
Trial Status
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Before
in_development
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After
on_going
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Field
Abstract
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Before
Field experiment designed to investigate the role of dynamic norms for donation decisions in a natural setting. In collaboration with a large charitable organization, we test the hypothesis that giving social information by making dynamic norms salient has the potential to increase charitable giving. In a regular donation upgrade request, we vary whether and how information about how many others have increased their donations in the past already. At the same time, we vary whether subjects can choose between relatively low or relatively high upgrade options.
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After
Field experiment designed to investigate the role of dynamic norms for donation decisions in a natural setting. In collaboration with a large charitable organization, we test the hypothesis that giving social information by making dynamic norms salient has the potential to increase charitable giving. In a regular donation upgrade request, we vary whether and how information about how many others have increased their donations in the past already. At the same time, we vary whether subjects can choose between relatively low or relatively high upgrade options.
In a second trail, we conduct a two further experiments to better understand effects that we observed in the first trail. The experiments are in particular concerned with the effects of the ask string.
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Field
Trial End Date
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Before
September 30, 2021
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After
May 31, 2022
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Field
Last Published
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Before
September 03, 2021 05:33 PM
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After
May 06, 2022 10:55 PM
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Field
Intervention End Date
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Before
September 30, 2021
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After
May 31, 2022
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Field
Experimental Design (Public)
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Before
We vary the social information about how many others already updated their regular donation (no info; static; dynamic info) and the suggested donation sizes.
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After
We vary the social information about how many others already updated their regular donation (no info; static; dynamic info) and the suggested donation sizes.
In a second set of experiments we partly repeat the first experiment and in addition investigate the importance of the order of the ask string (upwards vs downwards) and the presence of 'round' numbers.
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