AEA RCT Registry

Trial Information

General Information

Title

Personalization and Advertiser Outcomes

RCT ID

AEARCTR-0008315

Initial registration date

September 30, 2021

Initial registration date is when the trial was registered.

It corresponds to when the registration was submitted to the Registry to be reviewed for publication.

First published

October 04, 2021, 3:12 PM EDT

First published corresponds to when the trial was first made public on the Registry after being reviewed.

Locations

Country

United States of America

Region

Primary Investigator

Name

Nils Wernerfelt

Affiliation

Contact Primary Investigator

Other Primary Investigator(s)

Additional Trial Information

Status

In development

Start date

2021-10-04

End date

2021-11-01

Keywords

Firms & Productivity

Additional Keywords

Advertising, Digitization

JEL code(s)

Secondary IDs

Prior work

This trial does not extend or rely on any prior RCTs.

Abstract

Analyze effects of various changes to personalization on ad effectiveness.

External Link(s)

Registration Citation

Citation

Wernerfelt, Nils. 2021. "Personalization and Advertiser Outcomes." AEA RCT Registry. October 04. https://doi.org/10.1257/rct.8315-1.0

Sponsors & Partners

Experimental Details

Interventions

Intervention(s)

Intervention Start Date

2021-10-04

Intervention End Date

2021-11-01

Primary Outcomes

Primary Outcomes (end points)

Core outcome variables for advertisers (e.g., conversions, clicks)

Primary Outcomes (explanation)

Secondary Outcomes

Secondary Outcomes (end points)

Secondary Outcomes (explanation)

Experimental Design

Randomized controlled trial with advertisers

Experimental Design Details

Randomization Method

By computer

Randomization Unit

Ad campaign

Was the treatment clustered?

Experiment Characteristics

Sample size: planned number of clusters

TBD

Sample size: planned number of observations

TBD

Sample size (or number of clusters) by treatment arms

TBD

Minimum detectable effect size for main outcomes (accounting for sample design and clustering)

Supporting Documents and Materials

IRB

Institutional Review Boards (IRBs)

IRB Name

IRB Approval Date

IRB Approval Number

Analysis Plan

Post-Trial

Post Trial Information

Study Withdrawal

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Intervention

Is the intervention completed?

Data Collection Complete

Data Publication

Is public data available?

Program Files

Reports, Papers & Other Materials