Nudging Technology Adoption - experimental evidence on menstrual cup uptake

Last registered on December 03, 2021

Pre-Trial

Trial Information

General Information

Title
Nudging Technology Adoption - experimental evidence on menstrual cup uptake
RCT ID
AEARCTR-0008327
Initial registration date
December 02, 2021
Last updated
December 03, 2021, 11:31 PM EST

Locations

Region

Primary Investigator

Affiliation

Other Primary Investigator(s)

Additional Trial Information

Status
On going
Start date
2021-11-15
End date
2022-11-30
Secondary IDs
Prior work
This trial does not extend or rely on any prior RCTs.
Abstract
Given the significant potential for innovations or new (superior) technologies to improve individual welfare, it is of interest to economists and other social scientists to understand why only some choose to adopt them, even when they are relatively accessible and affordable. In
developing countries in particular, the relevance of this puzzle is well-recognized in multiple domains, including in agriculture, in health, and in education. A large body of research therefore investigates whether technology adoption can be spurred through various interventions,
aimed at alleviating barriers to adoption, an endeavour that is also of interests to policymakers. In this study, I explore the effects of information framing and the choice environment on encouraging individual adoption of a new technology - the menstrual cup - among young
women in a developing country context (Botswana). Employing a survey experiment with a 2x2 design, I vary whether participants receive information about this technology in a "neutral" or a more "positive" frame. Further, participants are randomly allocated to either receive
the novel product initially (by default), or they receive their usual product. For both treatments, participants are able to opt-out of their assigned product, by later exchanging it for an alternative. With this study, I therefore explore the combined effect of information delivery
and the choice architecture on the individual decision to switch to a more efficient, but novel and unknown product in a stigmatized domain.
External Link(s)

Registration Citation

Citation
Ungwang, Lame. 2021. "Nudging Technology Adoption - experimental evidence on menstrual cup uptake." AEA RCT Registry. December 03. https://doi.org/10.1257/rct.8327-1.0
Experimental Details

Interventions

Intervention(s)
Intervention Start Date
2021-12-01
Intervention End Date
2022-03-30

Primary Outcomes

Primary Outcomes (end points)
Product choice (ultimate).
As well as perceptions and attitudes towards the novel product.
Primary Outcomes (explanation)

Secondary Outcomes

Secondary Outcomes (end points)
Secondary Outcomes (explanation)

Experimental Design

Experimental Design
Survey experiment with 2x2 (block) design.
Experimental Design Details
Not available
Randomization Method
Randomization done in SurveyCTO.
Randomization Unit
Individual
Was the treatment clustered?
No

Experiment Characteristics

Sample size: planned number of clusters
n/a
Sample size: planned number of observations
600 individuals
Sample size (or number of clusters) by treatment arms
150 individuals to "neutral information" and default cup assignment; 50 individuals to "neutral information" and default usual-product assignment; individuals to "positive information" and default cup assignment; and individuals to "positive information" and default usual-product assignment.
Minimum detectable effect size for main outcomes (accounting for sample design and clustering)
IRB

Institutional Review Boards (IRBs)

IRB Name
Friedrich-Schiller University of Jena
IRB Approval Date
2021-11-11
IRB Approval Number
FSV 21/061