A field experiment on non-financial incentives to improve parking by users of shared bicycle systems

Last registered on November 22, 2021

Pre-Trial

Trial Information

General Information

Title
A field experiment on non-financial incentives to improve parking by users of shared bicycle systems
RCT ID
AEARCTR-0008391
Initial registration date
October 17, 2021
Last updated
November 22, 2021, 10:51 AM EST

Locations

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Primary Investigator

Affiliation
Beijing Jiaotong University

Other Primary Investigator(s)

PI Affiliation
Beijing Jiaotong University
PI Affiliation
University of Groningen

Additional Trial Information

Status
In development
Start date
2021-09-15
End date
2021-12-18
Secondary IDs
National Natural Science Foundation of China and the Joint Programming Initiative Urban Europe, National Natural Science Foundation of China
Prior work
This trial does not extend or rely on any prior RCTs.
Abstract
Dockless bike-sharing is popular and provides the commuting service for "the last mile of trip". Users often park improperly which causes negative externalities to other users, the public space, and the circulation of shared bicycles. Users often continue to park bicycles even at parking locations that are already very crowded. Company employees need to spend efforts to transfer these bicycles to less crowded areas in order to balance local supply and demand. It is more difficult for other users to find bicycles. In this field experiment, we use machine learning to predict the destination of users' trips. Users who are predicted to ride to very busy areas will via the ride-sharing app be exposed to information treatments encouraging them to avoid parking in these areas.
External Link(s)

Registration Citation

Citation
Soetevent, Adriaan , Duan Su and Yacan Wang. 2021. "A field experiment on non-financial incentives to improve parking by users of shared bicycle systems ." AEA RCT Registry. November 22. https://doi.org/10.1257/rct.8391-1.1
Sponsors & Partners

Partner

Type
private_company
Experimental Details

Interventions

Intervention(s)
1. Reminder: Use app information to remind users to avoid parking in crowded areas.
2. Reciprocity information: Use app information to emphasize the indirect reciprocity relationship among bike-sharing users.
3. Circularity information: Use app information to emphasize the bicycle circularity among bike-sharing users.
4. Specific reciprocity information: Use mobile message to inform the average time window when the bicycle that the last user ride is used again after parking in crowded areas or non-crowded areas.
5. Specific circularity information: Use mobile message to inform the time window when the bicycle that the subject ride is used again after his or her parking.
Intervention Start Date
2021-10-18
Intervention End Date
2021-11-18

Primary Outcomes

Primary Outcomes (end points)
Change in fraction of bicycles in each treatment group that is parked in crowded areas
Primary Outcomes (explanation)
Each user i will complete Ti trips (Ti =0,1,…) in the experimental period. Each trip t will end in a crowded area (xit = 1) or not (xit = 0). Per individual with Ti >0 , we compute the average value (x_i ) ̅= 1/T_i ∑_(t=1)^(T_i)▒x_it The prime outcome variable is the fraction of trips that ends in crowded areas, averaged over all users in a treatment group.

Secondary Outcomes

Secondary Outcomes (end points)
The fraction of times user i parks in crowded areas for the k’th trip in the experimental period (with k = 1,2,…): x_ik.
Secondary Outcomes (explanation)
The primary outcome variable focuses on the fraction of orderly parkings in the full experimental period. It is conceivable that the treatment effect wears off. Hence we are also interested in a between treatment comparison of the average fraction of orderly parkings on the k’th trip.

Experimental Design

Experimental Design
During the treatment period, when a subject unlocks a shared bicycle mobile, the company will predict the destination of his or her riding. If we forecast that the subject will ride to a very crowded area, the app sends treatment information to them.
Experimental Design Details
Not available
Randomization Method
One AI platform to make complete randomization
Randomization Unit
Individual user
Was the treatment clustered?
No

Experiment Characteristics

Sample size: planned number of clusters
10000 users.
Explanation: In Hangzhou, Hellobike has about 9 million 650 thousand users (2019 data). There are also many users in Nanning. Based on machine-learning techniques, Hellobike will identify 6,000 users for treatment in Hangzhou and 4000 users in Nanning. These users have a history of parking outside the designated areas and are likely to do so again on future trips. The investigators will randomize these 10,000 users into the control and treatment groups T1-T6.
Sample size: planned number of observations
10,000 users (trip level information)
Sample size (or number of clusters) by treatment arms
T1 Control: about 2,000 users
T2 Reminder: 1,600 users
T3 Reciprocity: 1,600 users
T4 Specific reciprocity: 1,600 users
T5 Circularity: 1,600 users
T6 Specific circularity: 1,600 users
Minimum detectable effect size for main outcomes (accounting for sample design and clustering)
Unit of measurement: the fraction of trips ending in crowded areas at the individual user level. For a type I error probability of alpha = 0.05 and a power of 1- k = 0.8, and N =1,000 per treatment arm, the standardized minimum detectable effect size is 0.126 standard deviations. The standard deviation of out outcome variable is highest when half of the users always parks in a crowded area and the other half never, in which case s.d. = 0.5. In this most extreme case, the minimum detectable effect size (MDE) would be a change in parking in disorderly areas of 6.3 percentage points (=0.5x0.126). If only half of the selected individuals takes up treatment (that is: completes at least one trip in the experimental period), the MDE would increase to 8.9 percentage points. Increasing the power to 1-k =0.9 increases the MDE to 7.3 percentage points. In the experimental area, the benchmark percentage of parking in crowded area’s is over 40%.
IRB

Institutional Review Boards (IRBs)

IRB Name
Information provision to reduce the parking of shared bicycles in crowded areas
IRB Approval Date
2021-07-15
IRB Approval Number
FEB-20210715-13124