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Field
Primary Outcomes (End Points)
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Before
The key short-term outcomes are:
- Investment Readiness: a score of how investible the firm is, according to scores by judges in a pitch competition. The pre-analysis plan provides details on how this will be measured.
- Initial investment made: a binary variable of whether an initial investment offer is made by an investor participating in the pitch competition/venture forum.
Longer-term outcomes are:
- Business survival
- Whether or not they have an external investor
- Business growth as measured by:
- Employment as measured through a survey
- Sales as measured through a survey
- online activity as measured by Alexa
- appearance in news articles as measured by Lexis/Nexis or Meltwater
- appearance in Angel List
- number of followers on LinkedIn, twitter and facebook
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After
The key short-term outcomes are:
- Investment Readiness: a score of how investible the firm is, according to scores by judges in a pitch competition. The pre-analysis plan provides details on how this will be measured.
Survey measures: (discussed in pre-analysis plan)
- willinginess and interest in taking equity investment
- general investability
- meeting the specific needs of investors
- steps towards receiving external financing and external financing received
Longer-term outcomes are:
- Business survival
- Whether or not they have an external investor
- Business growth as measured by:
- Employment as measured through a survey
- Sales as measured through a survey
- online activity as measured by Alexa
- appearance in news articles as measured by Lexis/Nexis or Meltwater
- appearance in Angel List
- number of followers on LinkedIn, twitter and facebook
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