The major components that will be evaluated include:
1. Distribution of the MDWC: The MDWC will be distributed to pharmacies and other outlets by SFH located in the geographic areas where the study will be implemented. The distribution of the MDWC will take place across both study arms. Information regarding where the MDWC is stocked and how often it is available will be collected throughout the study to determine availability of the product and whether that varies across wards.
2. Mass Media: The MDWC will be advertised widely, targeting young adults through radio, billboards, news media, social media, and a mobile website. This mass media platform will be implemented across both study arms. The mobile website will be branded under “Smart Sex”, and will disseminate information about family planning and serve as an interactive forum for young men and women to ask sexual health related questions and generally discuss SRH related topics. SMS blasts and social media messaging will be used to direct individuals to the website. There will also be a “Brand Ambassador” who will serve as a spokesperson for the website and for the MDWC. The website will serve as the main venue for the introduction and promotion of the MDWC. Mass media will be targeted to young, urban adults (ages 18 to 24 years) of both genders.
3. Inter-Personal Communication (IPC): IPC agents will be recruited from IPC points within the intervention arm and they will be trained by SFH on communication skills, sexual and reproductive health, technical specifications and use of the Maximum Diva Woman’s Condom, and condom negotiation skills. IPC agents will set up an IPC point in a high traffic area(s) of each ward selected for the intervention arm for initial demand creation, and use their existing and new contacts to access networks of young people in the area for smaller group and on-on-one information sessions. The IPC intervention will be comprised of communication messages focused on how to use and the benefits of the use of MDWCs and MCs for the prevention of unplanned pregnancies. IPC activities will be targeted to both young men and women (aged 18-24 years). The IPC agents will also will be young (18 to 35 years of age) males and females. The key components of the IPC intervention include: 1) Targeting men and women aged 18-24 years; 2) Providing content on the importance of contraceptive use with a focus on the benefits of FCs; 3) Demonstrating how to use the MDWC on a pelvic model; and 4) Training condom use negotiations with a sex partner through theater or role playing. Information will also be distributed in the form of pamphlets.