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Field
Last Published
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Before
March 17, 2016 10:36 AM
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After
March 28, 2016 02:00 PM
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Field
Planned Number of Clusters
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Before
31,165 households
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After
31,888 households
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Field
Planned Number of Observations
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Before
31,165 households
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After
31,888 households
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Field
Sample size (or number of clusters) by treatment arms
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Before
10,389 households control, 10,388 households low touch, 10,388 households high touch
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After
10,630 households control, 10,629 households low touch, 10,629 households high touch
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Field
Intervention (Hidden)
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Before
Low Touch and High Touch study groups will be further randomized into six unique treatment arms that each receive letters and postcards with varying content and format, as summarized below:
Treatment 1: High Touch BDT Standard (n=7791)
Treatment 2: High Touch Marketing (n=2597)
Treatment 3: Low Touch Standard (n=2597)
Treatment 4: Low Touch Standard without follow-up postcard (n=2597)
Treatment 5: Low Touch Marketing (n=2597)
Treatment 6: Low Touch Framing (n=2597)
The “Standard” letters and postcards present information in a way that is “standard” for most of BDT’s current outreach.
The “Marketing” letters and postcards are modified to attract clients using a "marketing" approach. They are printed in color rather than black & white, and have a slightly different layout and tone.
The “Framing” letters and postcards differ from “standard” only in the way they describe the SNAP benefits amounts that the average 60+ SNAP recipient in Pennsylvania receives. While the standard letter describes this as an “average of $119 a month” and “hundreds of dollars each year,” the framing letters state that “thousands of older Pennsylvanians already get up to $200 a month” and “thousands of dollars each year.” Both are factually accurate statements: the only difference is the framing of the amount.
We will analyze whether enrollment rates vary across the various arms and whether the “types” or characteristics of individuals who respond to these letters vary by the type of letter they receive.
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After
Low Touch and High Touch study groups will be further randomized into six unique treatment arms that each receive letters and postcards with varying content and format, as summarized below:
Treatment 1: High Touch BDT Standard (n=7972)
Treatment 2: High Touch Marketing (n=2657)
Treatment 3: Low Touch Standard (n=2657)
Treatment 4: Low Touch Standard without follow-up postcard (n=2658)
Treatment 5: Low Touch Marketing (n=2657)
Treatment 6: Low Touch Framing (n=2657)
Control: No intervention (n=10630)
The “Standard” letters and postcards present information in a way that is “standard” for most of BDT’s current outreach.
The “Marketing” letters and postcards are modified to attract clients using a "marketing" approach. They are printed in color rather than black & white, and have a slightly different layout and tone.
The “Framing” letters and postcards differ from “standard” only in the way they describe the SNAP benefits amounts that the average 60+ SNAP recipient in Pennsylvania receives. While the standard letter describes this as an “average of $119 a month” and “hundreds of dollars each year,” the framing letters state that “thousands of older Pennsylvanians already get up to $200 a month” and “thousands of dollars each year.” Both are factually accurate statements: the only difference is the framing of the amount.
We will analyze whether enrollment rates vary across the various arms and whether the “types” or characteristics of individuals who respond to these letters vary by the type of letter they receive.
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