Abstract
We investigate how targeted subsidies and information campaigns for long-acting injectable contraception (Sayana Press) and provider incentives impact initial uptake of Sayana Press, sustained adoption, pricing and stocking decisions for contraceptive products in local markets, sales, and user health outcomes. Following prior work on the effectiveness of subsidies to promote the adoption of new technologies and experience goods, we aim to test if subsidies lead to sustained adoption of Sayana Press as well as to study possible mechanisms for short-term and continued usage (or lack of) such as learning, price anchoring, and information effects. We use a cluster randomized controlled trial in a network of independent pharmacies. Patient subsidies and pharmacist incentives will be cross-randomized and compared against the status quo to evaluate their effectiveness in promoting sustained adoption. Information treatments will be combined with the subsidies, and an information-only arm will allow us to test the effect of this channel when compared to a pure control.