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Field
Secondary Outcomes (End Points)
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Before
Experiment with partner company:
- Customers' referrals of new customers
- Donations of meal kits through meal kit website
Survey experiment recruited from Facebook:
- Beliefs about the efficacy and moral imperative of actors in combating climate change
- Perceptions of meals' healthiness, climate-friendliness, and tastiness
- Perceptions related to own contributions to combating climate change
- Self-perceptions as an environmentalist, altruistic, etc.
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After
Experiment with partner company:
- Cost, revenue, and profit per customer
- Customers' referrals of new customers
- Donations of meal kits through meal kit website
Survey experiment recruited from Facebook:
- Beliefs about the efficacy and moral imperative of actors in combating climate change
- Perceptions of meals' healthiness, climate-friendliness, and tastiness
- Perceptions related to own contributions to combating climate change
- Self-perceptions as an environmentalist, altruistic, etc.
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