Experimental Design Details
Specifically, our experimental design is as follows:
1. Baseline survey: We will ask participants about their private beliefs on various socioeconomic and political topics. Participants can choose “agree”, “disagree” or “prefer not to say” for each statement. Participants will also be incentivized to guess how other study participants privately answer each topic. We will also collect demographic data, including gender, ethnicity, school year, major, and self-identified political affiliation.
2. After participants complete the baseline survey, we will randomly split participants into three subsamples: 1) First movers (10% of participants); 2) Second movers - Control group (45% of participants), and 3) Second movers - Treatment group (45% of participants).
3. First movers - public expression: The “first-movers” will be asked to attend a Zoom session. Each session will have 12 participants. During the Zoom sessions, we will read participants a statement related to a specific topic and participants will send a private chat message to the moderator indicating whether they ”agree” or ”disagree” with the statement if they would like to share their views publicly. If they do not want to share their views, they simply do not send any messages to the moderator. All participants who respond in the chat will be called upon to share their views with the rest of the Zoom room. The order in which participants are called upon will be randomly chosen to shut down potential dynamic effects within a Zoom session.
4. Summary Statistics about the previous discussion: We randomly assign the remaining 90% of the participants to two treatment groups where we show them different versions of summary statistics about the Zoom expression decisions of the first movers.
- Control participants will be provided with information about how many “first movers” said “agree” and “disagree” respectively for each topic. For example: “10 publicly said agree, 6 publicly said disagree.”
- Treatment participants will be provided with the same information as the control group plus additional information about how many “first movers” stayed silent for each topic. For example, “10 publicly said agree, 6 publicly said disagree, and 8 stayed silent.”
5. Control/Treatment groups - public expression: All second movers will then attend a Zoom session with other participants assigned to the same information treatment group (i.e. “control” Zoom sessions consisting of only participants assigned to the control group or “treatment” Zoom sessions consisting of only participants assigned to the treatment group). Upon entering the Zoom sessions, we will send a survey link in the chat which includes the corresponding summary statistics above and elicits their second order beliefs about other participants’ views. The protocol for the Zoom sessions is otherwise identical to the “first movers”. At the end of each Zoom session, participants will complete an endline survey where we will ask them again about their beliefs about the distribution of others’ views, their recollections of the Zoom discussions they participated in, and their willingness to take certain political actions, such as signing a petition, donating to a cause, or attending a public meeting.