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Abstract
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Before
Governments in developing countries spend billions every year to promote technological adoption. A neglected but important question is how to effectively motivate the extensiion agents hired for such projects. To study the goal structures that are more effective for, we will conduct an experment trial allots hired extenstion agents for a mobile-phone based service to two treatment groups: some agents are given individual goals, while others compete for a share of the goal for the group in their locality. The goals are based on the number of users that agents can register for KasuwaGo an app to help farmers, sellers and resellers to trade with one another. We will compare performance means and dispersion for the two groups by measuring (a) the number of agents that achieve the goals. (b) the time taken to reach the goal, and (c) the number of registered users per agent..The results will contribute to the literature on the relative effectiveness of goal structures on extension agents that could help increase the promotion of agricultural extension programs and other piecework-based tasks in developing countries.
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After
Governments in developing countries spend billions every year to promote technological adoption. A neglected but important question is how to effectively motivate the agents hired for such outreach projects, especially as digital extension services become more mainstream. We will conduct an experiment that puts hired agents for a mobile phone-based service into two treatment groups: agents working towards individual goals, and others competing for a share of the group-goal in their locality. The goals are based on the number of users that agents can register for KasuwaGo, an app to help farmers, sellers and resellers to trade with one another. We will compare performance means and dispersion for the two groups by measuring (a) the number of agents that achieve the goals. (b) the time taken to reach the goal, and (c) the number of registered users per agent.. The results could help to improve agricultural extension and other piecework-based programs in developing countries.
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Last Published
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Before
July 09, 2022 03:24 AM
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After
July 09, 2022 07:40 AM
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Experimental Design (Public)
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Before
To study the goal structures that are more effective for, we will conduct an experment trial allots hired extenstion agents for a mobile-phone based service to two treatment groups: some agents are given individual goals, while others compete for a share of the goal for the group in their locality. The goals are based on the number of users that agents can register for KasuwaGo an app to help farmers, sellers and resellers to trade with one another. We will compare performance means and dispersion for the two groups.
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After
To study the goal structures that are more effective, we will conduct an experiment trial allots hired extension agents for a mobile-phone based service to two treatment groups: some agents are given individual goals, while others compete for a share of the goal for the group in their locality. The goals are based on the number of users that agents can register for KasuwaGo an app to help farmers, sellers and resellers to trade with one another. We will compare performance means and dispersion for the two groups.
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Planned Number of Clusters
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50 localities/towns
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70 localities/towns
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Sample size (or number of clusters) by treatment arms
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25 localities treatment, 25 localities control
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35 localities treatment, 35 localities control
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