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Trial Title Testing an SMS intervention to increase COVID-19 vaccination completion in Kenya Testing SMS interventions to increase COVID-19 vaccination completion in Kenya
Trial Status on_going completed
Abstract This study tests SMS messages designed to increase completion rates among people who received a first but not second dose of the COVID-19 vaccine. Partnering with the Kisumu County Department of Health, two experiments were conducted to test a series of SMS- based interventions aimed at encouraging participants who had already been vaccinated for COVID-19 once to complete their vaccination regimen. The first experiment focuses on messages related to different reasons to get vaccinated. The second experiment tests different deadlines to get the vaccine and obtain an airtime benefit for doing so. This study tests SMS messages designed to increase completion rates among people who received a first but not second dose of the COVID-19 vaccine. Partnering with the Kisumu County Department of Health, four experiments were conducted to test a series of SMS- based interventions aimed at encouraging participants who had already been vaccinated for COVID-19 once to complete their vaccination regimen. The first experiment focuses on messages related to different reasons to get vaccinated. The subsequent experiments tests different deadlines to get the vaccine and obtain an airtime benefit for doing so.
Trial End Date September 02, 2022 February 15, 2023
Last Published August 18, 2022 03:22 PM August 22, 2023 11:26 AM
Intervention (Public) Experiment 1 Messages: Framing the Benefits of Getting Vaccinated 1. Control: No message 2. Reminder: Reminder from Kisumu MOH to finish your COVID-19 vaccination. 3. Reminder + info: Reminder from Kisumu MOH to finish your COVID-19 vaccination. Reply 1 (no cost) for more info. 4. Reserved for you: Reminder from Kisumu MOH to finish your COVID-19 vaccination. Your 2nd jab has been reserved for you. Reply 1 (no cost) for more info. 5. COVID side effects: Reminder from Kisumu MOH to finish your COVID-19 vaccination. Mild side effects are normal & mean you are building protection. Reply 1 (no cost) for more info. 6. Duty: Reminder from Kisumu MOH to finish your COVID-19 vaccination. It’s our duty to protect each other. Vaccination is part of that. Reply 1 (no cost) for more info. 7. COVID still a threat: Reminder from Kisumu MOH to finish your COVID-19 vaccination. COVID-19 is still out there. Get your 2nd jab today! Reply 1 (no cost) for more info. 8. Time-limited reimbursement - deadline of one week: Reminder from Kisumu MOH to finish your COVID-19 vaccination. Get your 2nd jab in the next week and receive 100/= airtime! Reply 1 (no cost) for more info. Experiment 2 Messages: Optimizing the Timing of Vaccination Benefits 1. Control: No message 2. Reminder: Reminder from Kisumu MOH to finish your COVID-19 vaccination. 3. Reminder + info: Reminder from Kisumu MOH to finish your COVID-19 vaccination. Reply 1 (no cost) for more info. 4. Time-limited reimbursement - deadline of current day: Reminder from Kisumu MOH to finish your COVID-19 vaccination. Get your 2nd jab today and receive 100/= airtime! Reply 1 (no cost) for more info. 5. Time-limited reimbursement - deadline of one week: Reminder from Kisumu MOH to finish your COVID-19 vaccination. Get your 2nd jab in the next week and receive 100/= airtime! Reply 1 (no cost) for more info. 6. No limit reimbursement (with reimbursement valid for one month): Reminder from Kisumu MOH to finish your COVID-19 vaccination. Get your 2nd jab and receive 100/= airtime! Reply 1 (no cost) for more info. 7. Scarcity: Reminder from Kisumu MOH to finish your COVID-19 vaccination. Hurry! The next 100 to get a 2nd jab receive 100/= airtime. Reply 1 (no cost) for more info. Upon replying 1, respondents receive an SMS stating: Your 2nd vaccine dose reduces your risk of getting COVID-19 & severe illness. Available for free at most health facilities. Full facilities list: [tracked link to facilities] Where airtime is offered, upon replying 1, respondents will also receive an SMS stating: 100/= airtime will be sent to your phone if you reply here with the facility name and date where you got your 2nd jab. Offer not transferable. Experiment 1 Messages: Framing the Benefits of Getting Vaccinated 1. Control: No message 2. Reminder: Reminder from Kisumu MOH to finish your COVID-19 vaccination. 3. Reminder + info: Reminder from Kisumu MOH to finish your COVID-19 vaccination. Reply 1 (no cost) for more info. 4. Reserved for you: Reminder from Kisumu MOH to finish your COVID-19 vaccination. Your 2nd jab has been reserved for you. Reply 1 (no cost) for more info. 5. COVID side effects: Reminder from Kisumu MOH to finish your COVID-19 vaccination. Mild side effects are normal & mean you are building protection. Reply 1 (no cost) for more info. 6. Duty: Reminder from Kisumu MOH to finish your COVID-19 vaccination. It’s our duty to protect each other. Vaccination is part of that. Reply 1 (no cost) for more info. 7. COVID still a threat: Reminder from Kisumu MOH to finish your COVID-19 vaccination. COVID-19 is still out there. Get your 2nd jab today! Reply 1 (no cost) for more info. 8. Time-limited reimbursement - deadline of one week: Reminder from Kisumu MOH to finish your COVID-19 vaccination. Get your 2nd jab in the next week and receive 100/= airtime! Reply 1 (no cost) for more info. Experiment 2 Messages: Optimizing the Timing of Vaccination Benefits 1. Control: No message 2. Reminder: Reminder from Kisumu MOH to finish your COVID-19 vaccination. 3. Reminder + info: Reminder from Kisumu MOH to finish your COVID-19 vaccination. Reply 1 (no cost) for more info. 4. Time-limited reimbursement - deadline of current day: Reminder from Kisumu MOH to finish your COVID-19 vaccination. Get your 2nd jab today and receive 100/= airtime! Reply 1 (no cost) for more info. 5. Time-limited reimbursement - deadline of one week: Reminder from Kisumu MOH to finish your COVID-19 vaccination. Get your 2nd jab in the next week and receive 100/= airtime! Reply 1 (no cost) for more info. 6. No limit reimbursement (with reimbursement valid for one month): Reminder from Kisumu MOH to finish your COVID-19 vaccination. Get your 2nd jab and receive 100/= airtime! Reply 1 (no cost) for more info. 7. Scarcity: Reminder from Kisumu MOH to finish your COVID-19 vaccination. Hurry! The next 100 to get a 2nd jab receive 100/= airtime. Reply 1 (no cost) for more info. Experiment 3 and 4 Messages: Optimizing the Timing of Vaccination Benefits 1. Control: No message 2. Reminder: Reminder from Kisumu MOH to finish your COVID-19 vaccination. 3. Reminder + info: Reminder from Kisumu MOH to finish your COVID-19 vaccination. Reply 1 (no cost) for more info. 4. Time-limited reimbursement - deadline of current day: Reminder from Kisumu MOH to finish your COVID-19 vaccination. Get your 2nd jab today and receive 100/= airtime! Reply 1 (no cost) for more info. 5. Time-limited reimbursement - deadline of one week: Reminder from Kisumu MOH to finish your COVID-19 vaccination. Get your 2nd jab in the next week and receive 100/= airtime! Reply 1 (no cost) for more info. Upon replying 1, respondents receive an SMS stating: Your 2nd vaccine dose reduces your risk of getting COVID-19 & severe illness. Available for free at most health facilities. Full facilities list: [tracked link to facilities] Where airtime is offered, upon replying 1, respondents will also receive an SMS stating: 100/= airtime will be sent to your phone if you reply here with the facility name and date where you got your 2nd jab. Offer not transferable.
Intervention End Date September 02, 2022 January 30, 2023
Pi as first author No Yes
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