1) email content manipulation, with stratified randomization - by department/institute. Individuals receive information that describes the training program as the beginning of a journey towards commercialization of science (business as usual), and the other subjects receive information that portrays the program as a a program to make an impact with their research (treatment), it has a broad understanding of entrepreneurship with a focus on impact. We will be distributing the email to the sample, tracking their response (opt-in), controlling the message they received. We will also send a questionnaire to identify their entrepreneurial identity (Sieger et al. 2016 JBV), their growth mindset (Schmitt 2022), and impulsivity (Barratt 1994) and essential descriptive data of the individual.
2) Correspondance intervention, we will be using different texts in a landing page, with more information about the program. Presenting entrepreneurship as a) an individual behavior (business as usual) suggesting a match with what makes also science and research work successful; or as b) a collaborative behavior (treatment), where tasks and activities have to be shared with a group of people, suggesting that this is also the case in succesful scientific projects.
In both cases, we are running a stratified randomization (50%/50% for every condition) inside each institute/department.