Intervention (Hidden)
In the choice experiment, each participant will respond to six choice sets. In each set, respondents must choose among three alternatives: two urban afforestation measures (alternative 1 and 2) and a status quo option.
The urban afforestation measures are defined by six attributes with varying levels:
1. Average carbon sequestration: 213 t/CO2, 1067 t/CO2, 2.134 t/CO2, 4.268 t/CO2, 6.401 t/CO2
2. Location: roadside, park, public square, brownfield
3. Alternative land usage: parking space, residential buildings, none
4. Local co-benefits: focus urban heat regulation, focus biodiversity
5. Neigborhood: in participants neighborhood, not in participants neighborhood
6. Financial contribution (in EUR): 12, 24, 48, 60, 120, 240
Trees absorb CO2 from the air as they grow and store it in their leaves and wood. The attribute “Average carbon sequestration” defines the different levels of CO2 reductions and, consequently, contributions to climate protection based on how extensively the urban afforestation measures are implemented. To make the CO2 reduction more tangible, participants see, for each reduction amount, how often they would have to fly the distance from Berlin to Rome to emit the same amount of CO2. For the attribute “Location,” participants are informed about possible locations for additional tree planting. There is a choice of planting along roadsides, in parks, in public squares, or on previously unused brownfields. The attribute “Land conflict” then highlights that space is at a premium in cities, and trees compete for limited space with various elements of urban infrastructure. Therefore, planting additional trees can impact the number of parking spaces or the amount of available building land for new housing. The attribute “Local co-benefits” highlights that urban afforestation can achieve additional local benefits. By selecting certain tree species, some additional benefits can be particularly emphasized. For example, there are trees that are particularly popular with insects and birds, having a positive effect on urban biodiversity (focus on biodiversity). Other trees have a better cooling effect and thus help to reduce heat islands, especially (focus on heat islands). The attribute “Neighborhood” allows differentiating between the values assigned to global and local components of tree planting. Participants are reminded that the closer the tree planting occurs, the more likely they will benefit from local co-benefits. At the same time, they are also more affected by potential land use conflicts, which may result in longer parking searches, more expensive parking, or rising rents due to a lack of housing, or pollen or leaves on sidewalks. For climate mitigation, however, location does not matter since CO2 emissions are distributed throughout the atmosphere. Lastly, the attribute “Financial contribution” informs participants about the funding of the initiative. The measure is financed in part by the city and in part by its citizens through a mandatory annual contribution per household. The annual contribution varies depending on how extensively the measure is implemented. If no measures are implemented, no contribution needs to be paid.