Abstract
The convergence of heightened globalization and technical progress, along with pervasive patterns of consumption, has resulted in a situation wherein a substantial volume of waste is being generated. Considering evolving circumstances, nations and governing bodies have recognized the significance of sustainable practices and are actively engaged in formulating policy frameworks to tackle diverse environmental issues. Being a developing country with a high population density, India faces a huge problem of handling the waste generated. This study aims to investigate ways to achieve sustainable environmental behaviors of segregation of waste at source (household) through knowledge dissemination and non-financial incentives.